Animated with Skin
Description:
The animated superheader involves an animation of characters, products, videos and text to appear on ad unit and wait for interaction. The unit is ideal for engagement around movie or TV show characters as well as an opportunity to showcase multiple products.
Specs:
- Build in Flash. This unit is site served
- Clickable static skin built in house and optimized to 1280 screen resolution
- Tracked with pixel and click tag. Tracking and CT pixel(s) should be defined using flashvars or a XML file.
- Dimensions: Default State: 40 pixels high / Expanded State: 200 pixels high (width varies depending on site)
- File Size: 50kb initial load max, 150kb subsequent load max for SWFs. Total File Size (Initial + Polite): 200k
- Unit starts out open and remains closed once user initiates close button (cookie)
- May include video functionality as long as user-initiated load is less than 1.5MB.
- Video auto play – audio must be user-initiated / video user initiated – audio can automatically play.
- If video/audio is enabled, ad unit must contain play, pause and audio control buttons
- Must contain a clearly defined Expand & Close buttons. Close buttons: Top right corner (Prominent and obvious)
Assets:
CLIENT BUILD
| Deliverable | Description |
| Completed Flash Files | SWF with Accompanying FLA files |
| 3rd party click tag | Client provided tracking tag, |
* We can size out the unit for the various width of our sites*
BUZZMEDIA BUILD
| Deliverable | Description |
| Ad creative / key art / logo / title treatment | Layered PSD |
| Style Guide | |
| Fonts / Copy | Mac and PC format / Word Doc |
| Video(s) | Standard video, Aspect Ratio 16:9, file type QT Uncompressed, file size 25MB, time :30 sec |
| Storyboard / Mock-up | JPEG or PDF |
| 3rd party click tag | Client provided tracking tag, |
Timeline:
- Client build: requires a 3-5 day(s) turnaround time for testing, sizing and implementation
- BUZZMEDA build: requires a 10-day turnaround time for build, testing and implementation.