Standard Rich Media:

	Medium Rectangle: Size: 300×250		Leaderboard: Size: 728×90
	Half Page: Size: 300×600		Wide Skyscraper: Size: 160×600

More Rich Media Units:

* BUZZMEDIA accepts all forms of Rich Media units. Standard specs listed below *

File Sizes & Format:

Standard Rich Media:

	Medium Rectangle: Size: 300×250		Leaderboard: Size: 728×90
	Half Page: Size: 300×600		Wide Skyscraper: Size: 160×600

More Rich Media Units:

* BUZZMEDIA accepts all forms of Rich Media units. Standard specs listed below *

File Sizes & Format:

Video / Static with Skin

Description:

Branded static or video integration using a superheader.  Clicking the skins can activate video plays, driving a high rate of streams. Most commonly used in a takeover with clickable skin and 100% SOV display.

Specs:

• Clickable static skin and superheader built in house and optimized to 1280 screen resolution
• This unit is site served
• Dimensions: Default State: 40 pixels high  / Expanded State: 200 pixels high (width varies depending on site)
• Must contain a clearly defined Expand & Close buttons. Close buttons: Top right corner (Prominent and obvious)
• Unit starts out open and remains closed once user initiates close button (cookie based)
• CB navigation bar at top of site creates seamless integration of SH and Skin.
• Ooyala video player *audio should not auto play*
• 3^rd party or in-house tracking. Tracked with pixel and click tag

Assets:

BUZZMEDIA BUILD

Timeline:

• BUZZMEDA build: requires a 5 day turnaround time for build, testing and Implementation

Animated with Skin

Description:

The animated superheader involves an animation of characters, products, videos and text to appear on ad unit and wait for interaction. The unit is ideal for engagement around movie or TV show characters as well as an opportunity to showcase multiple products.

Specs:

• Build in Flash. This unit is site served
• Clickable static skin built in house and optimized to 1280 screen resolution
• Tracked with pixel and click tag. Tracking and CT pixel(s) should be defined using flashvars or a XML file.
• Dimensions: Default State: 40 pixels high  / Expanded State: 200 pixels high (width varies depending on site)
• File Size: 50kb initial load max, 150kb subsequent load max for SWFs. Total File Size (Initial + Polite): 200k
• Unit starts out open and remains closed once user initiates close button (cookie)
• May include video functionality as long as user-initiated load is less than 1.5MB.
• Video auto play – audio must be user-initiated / video user initiated – audio can automatically play.
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• Must contain a clearly defined Expand & Close buttons. Close buttons: Top right corner (Prominent and obvious)

Assets:

CLIENT BUILD

* We can size out the unit for the various width of our sites*

BUZZMEDIA BUILD

Timeline:

• Client build: requires a 3-5 day(s) turnaround time for testing, sizing and implementation
• BUZZMEDA build: requires a 10-day turnaround time for build, testing and implementation.

Push Down With Skin

Description:

The Pushdown is a premium ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The Pushdown unit then collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality.

Most commonly used in a takeover with clickable skin and 100% SOV display.

Specs:

• Can be built out in flash or static HTML version. This unit is site served
• Clickable static skin built in house and optimized to 1280 screen resolution
• Tracked with pixel and click tag. Tracking and CT pixel(s) should be defined using flashvars or a XML file.
• Dimensions: Default State: 40 pixels high  / Expanded State: 400 pixels high (width varies depending on site)
• File Size: 50kb initial load max, 150kb subsequent load max for SWFs. Total File Size (Initial + Polite): 200k
• Expansion: unit auto expands and closes automatically w/out user interaction after 8 seconds. Unit remains closed once user initiates close button (cookie based)
• May include video functionality as long as user-initiated load is less than 1.5MB.
• Must contain a clearly defined Expand & Close buttons. Close buttons: Top right corner (Prominent and obvious)
• Video auto play – audio must be user-initiated / video user initiated – audio can automatically play.
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons

Auto Expansion:

• Creative expands pushing the page content down – Allotted time duration: :01 second
• Creative animates in it’s expanded state – Allotted time duration: :05 seconds
• Creative retracts pulling the page content to its original state – Allotted time duration: :01 second

User Expansion:

• User clicks creative, ad expands pushing page content down – Allotted time duration: :01 second
• Creative animates in it’s expanded state – Allotted time duration: :15 seconds (if video :30 seconds)
• User clicks the close link, creative retracts pulling page content back to it’s original state – Allotted time duration: :01 second

Assets:

CLIENT BUILD

* We can size out the unit for the various width of our sites*

BUZZMEDIA BUILD

Timeline:

• Client build: requires a 3-5day(s) turnaround time for testing, sizing and implementation
• BUZZMEDA build: requires a 10-day turnaround time for build, testing and implementation.

Theme Toggle With Skin

Description:

The theme toggle unit features customizable graphics, allowing users to choose from several different display options. A selection will change out the creative on the superheader and skin.

Specs:

• Build in HTML. This unit is site served
• Clickable static skins and superheader built in house and optimized to 1280 screen resolution
• This unit is site served
• Dimensions: Default State: 40 pixels high  / Expanded State: 200 pixels high (width varies depending on site)
• Must contain a clearly defined Expand & Close buttons. Close buttons: Top right corner (Prominent and obvious)
• Unit starts out open and remains closed once user initiates close button (cookie based)
• CB navigation bar at top of site creates seamless integration of SH and Skin.
• Ooyala video player *audio should not auto play*
• 3^rd party or in-house tracking. Tracked with pixel and click tag

Assets:

BUZZMEDIA BUILD

Timeline:

• BUZZMEDA build: requires a 5 day turnaround time for build, testing and Implementation

Description:

The video marquee superheader is a high-impact video experience. Video can be displayed within the full ad unit.

Specs:

• Build in Flash. This unit is site served
• Clickable static skin built in house and optimized to 1280 screen resolution
• Tracked with pixel and click tag. Tracking and CT pixel(s) should be defined using flashvars or a XML file.
• Dimensions: Default State: 40 pixels high  / Expanded State: 200 pixels high (width varies depending on site)
• File Size: 50kb initial load max, 150kb subsequent load max for SWFs. Total File Size (Initial + Polite): 200k
• Unit starts out open and remains closed once user initiates close button (cookie)
• Marquee video functionality works best with a: 15 second uncompressed OT video at 1280×720.  Average width of our sites is 950. Video can be framed at that width. User-initiated load is less than 1.5MB.
• Video auto play – audio must be user-initiated / video user initiated – audio can automatically play.
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• Must contain a clearly defined Expand & Close buttons. Close buttons: Top right corner (Prominent and obvious)

Assets:

CLIENT BUILD

* We can size out the unit for the various width of our sites*

BUZZMEDIA BUILD

Timeline:

• Client build: requires a 3-5 day(s) turnaround time for testing, sizing and implementation
• BUZZMEDA build: requires a 10-day turnaround time for build, testing and implementation.

Superheaders :

Video / Static with Skin	Animated with Skin	Push Down with Skin
Theme Toggle with Skin	Video Marquee with Skin

Peelbacks

Description:

The Peelback ad unit is an innovative opportunity that gives marketers high visibility. Located in the top right / left corner of the browser, this unit enables users to interact and unveil deeper content. When the unit ”folds-open,” the advertiser’s content lays over the editorial—focusing more attention on the marketing message.

Specs:

• Build in Flash. This unit is site served
• Frequency capped at 1 Peelback per user per 24 hours
• Default collapsed “teaser” state: 150×113 at 20k max
• Expanded state: 675×508 at 100k max
• Expansion must be user initiated and follow the “same-in, same-out” rule:
• Expansion on mouse-over, requires collapse on mouse-off or Expansion on click, requires click to collapse
• Expanded panel should contain clearly labeled CLOSE
• Video/animation is allowed in either expanded or collapsed states
• All audio must be user initiated by click
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• Max duration is (15) after user initiated expansion if no further user click interaction is detected
• Tracked with pixel and click tag. Tracking and CT pixel(s) should be defined using flashvars or a XML file.

Assets:

CLIENT BUILD

* We can size out the unit for the various width of our sites*

BUZZMEDIA BUILD

Timeline:

• Client build: requires a 3-5 day(s) turnaround time for testing, sizing and implementation
• BUZZMEDA build: requires a 10-day turnaround time for build, testing and implementation.

Prestitial

Description:

Site overlays engage users prior to them reaching their desired landing page. They are limited to once per user per lifetime (cookie based), delivering a high impact impression to each unique user. Overlays can house a static ad, video, interactive game, poll, quiz or flash animation.

Specs:

• Executions designed and built in house. Can house a flash or HTML creative
• This unit is site served
• Size varies by site dimensions
• Close button must be present
• Overlay is launched as soon as user enters site
• Once per lifetime per user (cookie based). Paired with a SW takeover
• Any type video player can be used
• Overlay can also be user initiated thru a promo ad unit
• 3^rd party or in-house tracking. Tracked with pixel and click tag

Assets:

BUZZMEDIA BUILD

Timeline:

• BUZZMEDA build: requires a 10 day turnaround time for build, testing and Implementation

Advertorial

Description:

A fixed unit integrating the brand’s messaging into the river of news. Unit appears as a headline atop site’s editorial stories. Upon click the header expands to reveal the branded advertiser editorial.

Specs:

• Executions designed and built in house.
• Can house a flash or static creative
• This unit is site served
• Content is written by advertiser
• Video player can be embedded
• Must contain “advertisement” language
• Height open 200 pixels
• Height closed 40 pixels
• Unit starts out in collapsed state
• “Closed” & “expand” button must be visible / upper right
• 3rd party or in-house tracking. Tracked with pixel and click tag

Assets:

BUZZMEDIA BUILD

Timeline:

• BUZZMEDA build: requires a 10 day turnaround time for build, testing and Implementation

Wrapped Photo Gallery

Description:

Celebuzz photo gallery that integrates advertiser branding thru skins and a photo header. The wrapped gallery can be themed after campaign elements or more generic.

Specs:

• Clickable static skin and photo header built in house and optimized to 1280 screen resolution
• This unit is site served
• Clickable photo header (“top hat”) sized at: 500×40 px
• Fixed 300×250
• Promo units can drive traffic to this page
• Also promoted thru blogs posts, featured gallery promotions and homepage promotions
• 3^rd party or in-house tracking. Tracked with pixel and  click tag

Assets:

BUZZMEDIA BUILD

Timeline:

• BUZZMEDA build: requires a 5 day turnaround time for build, testing and Implementation

Wrapped Blog Post

Description:

Wrapped blog posts thematically tie in an advertiser’s messaging with the contents of an editorial piece. The branded post moves down the river of news as new posts come in.

Specs:

• Content is written and determined by blogger
• Launch cannot be timed
• Blog post can be generic with general theme or event specific (i.e. movie premiere)
• Clickable header creative only
• Static execution only
• Can use this method as entry for a “comment to win” promotion
• Can use embedded polls
• Can embed video
• Prefer to not put impressions goals towards this unit
• This unit is built in house
• 3^rd party or in-house tracking. Tracked with pixel and click tag

Assets:

BUZZMEDIA BUILD

Timeline:

• BUZZMEDA build: requires a 5 day turnaround time for build, testing and Implementation

PROMO UNITS

Description:

The Promo Ad Unit provides meaningful brand integration while driving users to branded content. Theses units are built in house and are highly customizable featuring functionality such as: video, widgets, promotional sign-up and upload.

Specs:

• Promo unit lives in the 300×250 ad slot
• Units are built in house with client creative
• Unit can drive traffic to branded content, topic page, advertiser landing page, a sweepstakes or contest page
• Can embed video
• 3^rd party or in-house tracking. Tracked with pixel and click tag

Assets:

BUZZMEDIA BUILD

Timeline:

• BUZZMEDA build: requires a 5 day turnaround time for build, testing and Implementation

General

Animation

• Animation is not to exceed 15 seconds except in special circumstances

User Interaction

• Any floating overlay or expandable portion of the ad must contain a clearly visible 20×30 [x] CLOSE or SKIP
• button that allows the user to stop the animation and close the floating, overlay or expanding element immediately.
• “Same in-Same out” Expansion on mouse-over requires collapse 
on mouse-off. Expansion on click requires click to collapse.

Expandable Ads

• Max number of panels: (4) at 100k max for each panel
• Expandable ad panels can at no time cover, impede or otherwise obscure site logo,
• or other in-page ad spaces (same advertiser exceptions permitted)

Audio/Video

• All audio must be user-initiated on click
• Video can be host initiated. May only download/stream 1mb maximum politely. Maximum in-banner
• video duration is :30 seconds
• Must contain stop, pause, play and audio control buttons

Surveys

• Control Ads are allowed but must be capped at 1/user/day

Lead Times

Standard Creative:

• (2) Business Days – following receipt of creative within spec

Rich Media Creative:

• (2) Business Days – following receipt of creative within spec

Custom Ad Units:

• Existing Custom Ad Products requires a (10-14) Business day turnaround, which includes gathering of assets, outsourcing to vendor, and QA.

• New Custom Ad Products with unique functionality and ad coding on the site will be handled by Ad Ops. Specialized units will be spec’d out and fully tested before it is approved and can be available for sales. Turnaround will be evaluated on a case by case basis with a minimum of (3) weeks to build and test.