Peelbacks

Description:

The Peelback ad unit is an innovative opportunity that gives marketers high visibility. Located in the top right / left corner of the browser, this unit enables users to interact and unveil deeper content. When the unit ”folds-open,” the advertiser’s content lays over the editorial—focusing more attention on the marketing message.

Specs:

• Build in Flash. This unit is site served
• Frequency capped at 1 Peelback per user per 24 hours
• Default collapsed “teaser” state: 150×113 at 20k max
• Expanded state: 675×508 at 100k max
• Expansion must be user initiated and follow the “same-in, same-out” rule:
• Expansion on mouse-over, requires collapse on mouse-off or Expansion on click, requires click to collapse
• Expanded panel should contain clearly labeled CLOSE
• Video/animation is allowed in either expanded or collapsed states
• All audio must be user initiated by click
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• Max duration is (15) after user initiated expansion if no further user click interaction is detected
• Tracked with pixel and click tag. Tracking and CT pixel(s) should be defined using flashvars or a XML file.

Assets:

CLIENT BUILD

* We can size out the unit for the various width of our sites*

BUZZMEDIA BUILD

Timeline:

• Client build: requires a 3-5 day(s) turnaround time for testing, sizing and implementation
• BUZZMEDA build: requires a 10-day turnaround time for build, testing and implementation.