General

Animation

• Animation is not to exceed 15 seconds except in special circumstances

User Interaction

• Any floating overlay or expandable portion of the ad must contain a clearly visible 20×30 [x] CLOSE or SKIP
• button that allows the user to stop the animation and close the floating, overlay or expanding element immediately.
• “Same in-Same out” Expansion on mouse-over requires collapse 
on mouse-off. Expansion on click requires click to collapse.

Expandable Ads

• Max number of panels: (4) at 100k max for each panel
• Expandable ad panels can at no time cover, impede or otherwise obscure site logo,
• or other in-page ad spaces (same advertiser exceptions permitted)

Audio/Video

• All audio must be user-initiated on click
• Video can be host initiated. May only download/stream 1mb maximum politely. Maximum in-banner
• video duration is :30 seconds
• Must contain stop, pause, play and audio control buttons

Surveys

• Control Ads are allowed but must be capped at 1/user/day