Advertorial

Description:

A fixed unit integrating the brand’s messaging into the river of news. Unit appears as a headline atop site’s editorial stories. Upon click the header expands to reveal the branded advertiser editorial.

Specs:

• Executions designed and built in house.
• Can house a flash or static creative
• This unit is site served
• Content is written by advertiser
• Video player can be embedded
• Must contain “advertisement” language
• Height open 200 pixels
• Height closed 40 pixels
• Unit starts out in collapsed state
• “Closed” & “expand” button must be visible / upper right
• 3rd party or in-house tracking. Tracked with pixel and click tag

Assets:

BUZZMEDIA BUILD

Timeline:

• BUZZMEDA build: requires a 10 day turnaround time for build, testing and Implementation