The consumption patters that consumers exhibit online mirror those of offline media in many respects. Contrary to Chris Anderson’s theory of the ‘long tail’, hits, blockbusters and evergreen topics do no shrink in important online – they grow. Pop culture is the largest topic of conversation in the world and represents a topic that engages consumers of all ages. It’s our first truly global language – and the shared cultural experiences resonate far beyond their epicenter, be it Hollywood, New York or anywhere else.
Listen. Learn. Share.
This will be the first in a series of posts outlining the pillars on which the BUZZMEDIA mission is based.
Successful marketing is a mix of art and science. Great creative, delivered to the right audience in the right context drives results in both brand and direct response metrics. Sounds simple right? Unfortunately, it’s not. That’s why Buzzmedia developed Buzz Labs.