• Plays 8-15 second intro in header and in rails of site, with no audio, partially behind the website
• Resolves to a 1200×667 static background in same area.
• Should have key messaging and key-art and must have call-to-action to play video (expand unit) inside 970×250 area
• Must have CLOSE Button in upper right

EXPANDED STATE

1200×667 – 667 Pixel Pushdown Video Player

• Expands to a 667 pixel tall video player, plays high-resolution video, sound-on
• Video should be 0:30 – 3:00 in length
• Can have key messaging in lower or upper portion of the video
• Must have CLOSE button in upper right (same as 250)
• When closed from this state, unit fully collapses to 40px closed state.

CLOSED STATE

1200×40 – Pencil State:

• Call-to-action to expand and play inside pencil area 970 x 40 pixels
• Branding and key messaging

• 50kb initial load max, 150kb subsequent load max for SWFs. Total File Size (Initial + Polite): 200k

• Must be user-initiated

• Video auto play – audio must be user-initiated
• User-initiated load should be less than 1.5MB
• Video Ratio:  16:9
• Format:  MOV, FLV uncompressed
• Max FPS:  15

• None

• No frequency cap

• Unit is built in house and served through DFP
• Unit starts out open and remains closed once user initiates close button (cookie)
• Must contain a clearly defined Expand & Close buttons. Close buttons: Top right corner (Prominent and obvious)
• Clickable static skin built in house, using client assets, and optimized to 1280 screen resolution