Specs
Initial Dimensions: 320×50
Max Expanded:
- 320×416 (web)
- 320×480 (in app)
- Full Screen (technical restrictions may apply for full screen expansion
Max Initial Load: 35KB
Audio Initiation: Must be user-initiated tap
Video: Can be click-to-play or auto-play with sound user-initiated depending on the product type
- User-initiated load should be less than 1.5MB
- Video Length: :15 or :30 sec only
- Video Ratio: 16:9
- Video may be played in native player which has standard controls
- Custom video players must include: Play, Pause, Mute (volume control to zero (0), output may be included instead of or in addition to Mute control)
- Format: Any major file format, de-interlaced, codec with highest possible quality settings. Preferred formats: .mov, .mp4, .flv
- Max FPS / Video & Animation Frame Rate: 24 fps
Z-index Range: 5,000 – 1,999,999 (for entire ad unit)
Minimum Required Controls:
- Control: ”Close X” on expanded panel and “Expand” on collapsed panel
- Font: 8pt (11px) – 16pt (21px)
- Retract Feature: Tap to close/expand
Labeling Requirements, Font Size, etc.: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
Submission Lead Time: 5 business days (if conflicts are found with the creative, the submission lead time may restart upon re-submission. Please check with the publisher for specific lead time requirements.)
Implementation Notes & Best Practices: Ensure images are mobile web optimized; do not use flash assets; landing pages must be mobile optimized; use MRAID specifications when appropriate
Supported Creative Types: PNG, JPG, GIF, Animated GIF
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