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Sponsored Blog Post

Sponsored blog posts thematically tie in an advertiser’s messaging with the contents of an editorial piece. The branded post moves down the river of news as new posts come in.

Specs

Header Dimensions:
  • Default State: 75 pixels high
  • Width varies depending on site
Audio:
  • Must be user-initiated
Video:
  • Video auto play – audio must be user-initiated
  • Video user-initiated – audio can automatically play
  • Video Ratio:  16:9
  • Format:  MOV, FLV uncompressed
  • Max FPS:  18-25
Animation:
  • None
Frequency:
  • No frequency cap
General:
  • Unit is site served and built in-house
  • Content is written and determined by blogger
  • Launch cannot be timed
  • Blog post can be generic with general theme or event specific (i.e. movie premiere)
  • Clickable header creative only
  • Static execution only
  • Can use embedded polls
  • Can embed video
Tracking:
  • 1×1 impression tracking pixel  / Click Tracker/Redirect
3rd Party Tracking:
  • Accepted
3rd Party Serving:
  • N/A
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