| Dimensions: |
- Default State: 40 pixels high
- Expanded State: 200 pixels high
- Width varies depending on site
- Skin: 1400×900 (static)
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| File Size (flash): |
- 50kb initial load max, 150kb subsequent load max for SWFs. Total File Size (Initial + Polite): 200k
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| Audio: |
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| Video: |
- Video auto play – audio must be user-initiated
- Video user-initiated – audio can automatically play
- User-initiated load should be less than 1.5MB
- Video Ratio: 16:9
- Format: MOV, FLV uncompressed
- Max FPS: 18-25
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| Animation: |
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| Frequency: |
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| General: |
- Unit is site served and built in Flash / Unicast
- Unit starts out open and remains closed once user initiates close button (cookie)
- Must contain a clearly defined Expand & Close buttons. Close buttons: Top right corner (Prominent and obvious)
- If video/audio is enabled, ad unit must contain play, pause and audio control buttons
- Clickable static skin built in house, using client assets, and optimized to 1280 screen resolution
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| Tracking: |
- 1×1 impression tracking pixel for Superheader
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| 3rd Party Tracking: |
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| 3rd Party Serving: |
- Accepted for Superheader only (not skin)
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