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Theme Toggle Superheader with Skin

The theme toggle unit features customizable graphics, allowing users to choose from several different display options. A selection will change out the creative on the superheader and skin.

Initial State
Theme Toggle 2
Theme Toggle 3

Specs

Header Dimensions:
  • Default State: 40 pixels high
  • Expanded State: 200 pixels high
  • Width varies depending on site
File Size (flash):
  • 50kb initial load max, 150kb subsequent load max for SWFs. Total File Size (Initial + Polite): 200k
Audio:
  • Must be user-initiated
Video:
  • Video auto play – audio must be user-initiated
  • Video user-initiated – audio can automatically play
  • User-initiated load should be less than 1.5MB
  • Video Ratio:  16:9
  • Format:  MOV, FLV uncompressed
  • Max FPS:  18-25
Animation:
  • None
Frequency:
  • No frequency cap
General:
  • Unit is site served and built in Flash / Unicast
  • Unit starts out open and remains closed once user initiates close button (cookie)
  • Must contain a clearly defined Expand & Close buttons. Close buttons: Top right corner (Prominent and obvious)
  • If video/audio is enabled, ad unit must contain play, pause and audio control buttons
  • Clickable static skin built in house, using client assets, and optimized to 1280 screen resolution
  • Option for up to 5 themed skins
Tracking:
  • 1×1 impression tracking pixel for Superheader
3rd Party Tracking:
  • Accepted
3rd Party Serving:
  • N/A
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