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RCRD LBL Playlist

Sharable and embeddable custom branded streaming playlist widgets allow brand to act as a music recommendation source, powered by the trusted RCRDLBL editorial team. The playlist widget will not only live on RCRDLBL and additional BUZZMEDIA properties, but can also be housed on the client’s website.

Specs

Dimensions:
  • Full Playlist Unit:  300×600
  • Branded Area (Header):  300×100
  • Branded Area (Footer):  300×100
Animation:
  • None
Frequency Cap:
  • None
General:
  • Runs as a 300×600 unit across all sites: ROM, ROE, RON (not avail on: BV, HM, PV, PM, TVWOP)
  • Can be geo-targeted
  • Songs curated by RCRDLBL. Client can remove songs as necessary.
  • Playlist can house 12-15 songs
  • Branding area available at top and bottom of unit (static creative)
  • RCRDLBL manages rights to all the songs
  • Songs are downloadable
  • Playlist widget is sharable / embeddable
  • Brand approval should be confirmed with RCRDLBL before pitching
  • Custom components avail with approval: individual tabbed playlists, flash creative
Tracking:
  • 3rd party or in-house tracking
  • Tracked with pixel and click tag
3rd Party Tracking:
  • Impression tracking in 3rd party ad servers can be accommodated via 1×1 pixels, multiple pixels can be included
3rd Party Serving:
  • Not Accepted
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