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Prestitial Overlay

Prestitial overlays engage users prior to them reaching their desired landing page. They are limited to once per user per 24 (cookie based), delivering a high impact impression to each unique user. Overlays can house a static ad, video, interactive game, poll, quiz or flash animation.

Initial State
Post-Engagement

Specs

Dimensions:
  • 625 x 475
File Size (flash):
  • 50kb initial load max, 150kb subsequent load max for SWFs. Total File Size (Initial + Polite): 200k
Audio:
  • Must be user-initiated
Video:
  • Video auto play – audio must be user-initiated
  • Video user-initiated – audio can automatically play
  • User-initiated load should be less than 1.5MB
  • Video Ratio:  16:9
  • Format:  MOV, FLV uncompressed
  • Max FPS:  18-25
  • Any type of video player can be used
Animation:
  • Accepted
Frequency:
  • Once per 24 per user (cookie based)
General:
  • Executions designed and built in house
  • Unit is site served
  • Can house a flash or HTML creative
  • Overlay is launched as soon as user enters site
  • Must contain a clearly defined close button at top, right corner (prominent and obvious)
  • If video/audio are enabled, video player must contain play, pause and audio control buttons
  • Overlay can also be user-initiated thru a promo ad unit
  • Unit closes automatically after 8 seconds if no user interaction
Tracking:
  • 3rd party or in-house tracking
  • Tracked with pixel and click tag
3rd Party Tracking:
  • Accepted
3rd Party Serving:
  • Not Accepted
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