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IAB Portrait Unit

The Portrait unit is a large, visually-captivating canvas that is multi-functional and perfect for direct brand interaction. This premium IAB unit runs ROS and offers multiple opportunities to deliver brand messaging. This unit is broken into three, tiered modules, with one larger module at the top, and two smaller modules below. The unit is custom branded and can include video/photo galleries, an interactive map, a poll/quiz, Twitter/Facebook integration, a content feed, coupons, and more.

Specs

Dimensions:
  • Full Unit:  Height: 1050 px, Width: 300 px
  • Tiered Modules:
  • Large (Top):  Height:  415 px, Width:  270 px
  • Small (Middle):  Height:  220 px, Width: 270 px
  • Small (Bottom):  Height: 220 px, Width: 270 px
Audio:
  • Can auto-start when user initiates video play
Video:
  • Video must be user-initiated – audio can auto-play after user initiates video play
  • Video Ratio:  16:9
  • Format:  MOV, FLV uncompressed
  • Max FPS:  18-25
Animation:
  • None
Frequency:
  • No frequency cap
General:
  • Unit is site served and built in-house
  • Available only on Celebuzz until further notice (homepage and galleries only)
  • Served ROS through DFP
  • No closed / open state. One size fits all.
  • Can run with Takeovers as long as not competing
  • Can house video / photo / copy / flash or static creative
  • Content is provided by the client.
Tracking:
  • 1×1 impression tracking pixel  / Click Tracker / Redirect
3rd Party Tracking:
  • Accepted
3rd Party Serving:
  • N/A
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