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Facebook Scraper

A unique and engaging branded overlay allowing users to “Connect with Facebook” for an immersive and customized blog post or video experience. Users’ FB info such as name, age, location, profile picture, interests, etc., are scraped and weaved into a branded story.

Initial State
Post-Engagement Video - Facebook User Integration
Post-Engagement Video - Customized Graphics

Specs

Dimensions:
  • 625 x 475
File Size (flash):
  • 50kb initial load max, 150kb subsequent load max for SWFs. Total File Size (Initial + Polite): 200k
Audio:
  • Must be user-initiated
Video:
  • Video auto play – audio must be user-initiated
  • Video user-initiated – audio can automatically play
  • User-initiated load should be less than 1.5MB
  • Video Ratio:  16:9
  • Format:  MOV, FLV uncompressed
  • Max FPS:  18-25
  • Any type of video player can be used
Animation:
  • Accepted
Frequency:
  • Once per 24 per user (cookie based)
General:
  • Executions designed and built in house
  • Unit is site served
  • Can live in an overlay and its on landing page
  • Overlay is launched as soon as user enters site
  • Must contain a clearly defined close button at top, right corner (prominent and obvious)
  • Users must click “Connect with Facebook” to see his/her custom blog or video execution
  • Unit closes automatically after 8 seconds if no user interaction
  • “Default” blog/video experience needs to be created for FB users who have high security setting that may prevent information from being scraped
  • Sharing of a specific user’s FB Connect execution is only available for FB Scraper blog executions. For FB Scraper video executions, a link can be shared that will prompt the new user to FB connect for his/her own customized experience.
  • Due to the high level of complexity and creative involvement of this unit, BUZZMEDIA requires a 4-6 week turnaround time
Tracking:
  • 3rd party or in-house tracking
  • Tracked with pixel and click tag
3rd Party Tracking:
  • Accepted
3rd Party Serving:
  • Not Accepted