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Content Syndication Module

A branded 300x600 editorial syndication unit that can distribute sponsored blog posts, an editorial series, or other content into a user-friendly experience. This unit expands the reach of our branded editorial programs to new sites and audiences. The unit’s header and footer are clickable and can feature a client’s key art, branding, and specific CTA.

Content Syndication Module - Standalone
Content Syndication Module - In-Page

Specs

Dimensions:
  • 300×600 px
Audio:
  • Must be user-initiated
Video:
  • Video auto play – audio must be user-initiated
  • Video user-initiated – audio can automatically play
  • Video Ratio:  16:9
  • Format:  MOV, FLV uncompressed
  • Max FPS:  18-25
Animation:
  • None
Frequency:
  • No frequency cap
Initial collapsed state:   

 

 

 

 

Expanded State:
  • Unit is site served and built in-house
  • Dimensions 300×600
  • Can house up to 3 blog post headlines
  • Branded areas can only house static creative (no video)
  • Each headline contains: media type, headline copy, thumbnail image, a few lines of text and CTA
  • Branded area is clickable to client’s site
  • When 2 or more posts are present, unit can click to expand and click to close.
  • Dimensions 600×600
  • Can display 220×165 photo or inline video
  • Full story is displayed in the expanded state
  • Navigation bar sits at bottom so user can navigate to other headlines. If there is only one headline, nav area turns into a client branded area.
  • Headline links to permalink page of story on respective site

 
Tracking:
  • 1×1 impression tracking pixel  / Click Tracker/Redirect
  • Expansions tracked on each story
  • Impression tracked on initial state load
3rd Party Tracking:
  • Accepted
3rd Party Serving:
  • N/A
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