| Dimensions: |
- Initial State Height: 80 pixels
- Width: Full screen. Please note, branded area is 990 pixels. The remainder of the width is grayed out.
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| Initial State: |
- The initial state of the Buzz Bar presents a fixed unit at the bottom of the site that can accommodate Flash animation and up to four call-to-action modules
- Unit loads and is fixed across bottom of the site
- Must contain a clearly defined “Close” button on left side of expanded area
- Branded areas should allow for multiple click-thrus
- Branded area can have up to four mini callouts that can expand into four different interactive experiences
- Unit can accommodate sharing functionality (FB, Twitter, etc.) of the content contained within the unit
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| Click to Expand State: |
- Upon click of the BuzzBar, expanded unit rolls into frame from bottom to top
- The engaged state is revealed when CTA is clicked
- Visual cue on rollover (module moves up)
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| Expanded State: |
- The expanded state of the BuzzBar is designed to allow an advertiser to showcase and spread their message via sight, sound, and motion. When expanded, the unit has capabilities to showcase video, contest forms, interactive games, featured products, quizzes, Twitter feeds, etc.
- Expanded state grays out the full site
- Branded / interactive experience can take up the full height and width of screen
- Bar at bottom is still present in expanded state
- Branded areas should allow for various levels of flash interactivity (i.e. videos, games, animation) matching the capabilities of the prestitial ad product
- Close button should be present and marked clearly in the upper right corner of expanded area
- On expansion, video auto plays with sound
- All sound is click-initiated
- Branded areas should allow for multiple click-thrus
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| Collapsed State: |
- When user hits close button, the unit slides to the left and out of the frame
- Closed state tab should remain on left corner, labeled “open.”
- Upon rollover, open button is highlighted
- Upon click of button, the Initial State loads from left to right
- Open button is fixed to lower left side as user scrolls down
- Open / Close buttons should be 20 pixels wide and 80 pixels high
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| Animation: |
- Initial state can accommodate complex animation (i.e. train coming from left to right of fixed bar) and auto-play video within a video thumbnail
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| Frequency: |
- Twice per 24 per site (cookie based)
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| General: |
- Build in Flash / Unicast
- Unit is site served
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| Tracking: |
- 3rd party or in-house tracking
- Tracked with pixel and click tag
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| 3rd Party Tracking: |
- 3rd party Impression tracking can be accommodated via 1×1 pixels, multiple pixels can be included
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| 3rd Party Serving: |
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