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Buzz Bar Direct Response

A persistent display ad fixed to the bottom of the site that houses call to action modules or text which click thru to client product pages.

Specs

Dimensions:
  • Height:  80 pixels
  • Width:  Full screen. Please note, branded area is 990 pixels. The remainder of the width is grayed out.
Initial State:
  • The initial state of the BuzzBar presents a fixed unit at the bottom of the site that can accommodate Flash animation and up to four call-to-action modules
Animation:
  • Accepted
Frequency:
  • Twice per 24 per site (cookie based)
General:
  • Build in Flash / Unicast
  • Unit is site served
  • Unit loads and is fixed across bottom of the site
  • Must contain a clearly defined “Close” button on left side of expanded area
  • Branded areas should allow for multiple click-thrus
Tracking:
  • 3rd party or in-house tracking
  • Tracked with pixel and click tag
3rd Party Tracking:
  • 3rd party Impression tracking can be accommodated via 1×1 pixels, multiple pixels can be included
3rd Party Serving:
  • Not Accepted