Active Skin

Active Skins are branded, static skins that initiate a full-screen branded overlay when clicked. The expanded overlay spans the entire width of the site and can house additional branding and key art, a video or multiple videos, a quiz, game, poll, etc.

Initial State

Skin Dimensions:	Width: Site Width (varies per site) Height: 900px
Overlay Dimensions:	Width: Site Width (varies per site) Height: 768 px (above the fold)
File Size (flash):	50kb initial load max, 150kb subsequent load max for SWFs. Total File Size (Initial + Polite): 200k
Audio:	Must be user-initiated
Video:	Video can auto-play
Animation:	None
Frequency:	No frequency cap
General:	Option to include quiz, poll, video/s, or other branded content within expanded overlay Unit starts out with skin only. Overlay expands upon user click. Overlay must contain a clearly defined close button. Close buttons: Top right corner (Prominent and obvious) Clickable static skin built in house, using client assets, and optimized to 1280 screen resolution
Tracking:	1×1 impression tracking pixel for skin and overlay
3rd Party Tracking:	Accepted
3rd Party Serving:	N/A