Core Features + Differentiators
XLR8R Podcast
The XLR8R podcast series is one of the site's most popular features, with hundreds of entries from the top names in electronic music worldwide.
Ad-Integration
Creative and cool custom ad-integrations like when XLR8R curated a soundtrack for the launch of the Battlestar Galactica spinoff, Caprica. The soundtrack, titled Music for the Future, was available as a free download on a dedicated page on XLR8R.com and promoted through online advertising, social media, and a dedicated public relations campaign.
Data and Fun Facts
- Visitors are 303% more likely to be male millennials (M18-34: 403 index).
- Reaches a loyal audience - nearly 70% of visitors visit directly or via a referral.
- XLR8R was founded as a newsprint ‘zine in 1993 by publisher Andrew Smith in Seattle. While XLR8R’s initial focus was on electronic music, it has over the years widened its scope to include indie rock, hip-hop, and reggae/ dancehall music as well as related trends in style, art, fashion, and technology.
What the Media is saying
XLR8R has become the go-‐to-‐guide for the latest in music and cultural movements around the globe.
San Francisco Office
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