Data and Fun Facts
- Michigan native James Shotwell founded the site in 2008.
- What started as a site that published one album review a day has turned into a music news mecca with a staff of more than 20 people, sometimes publishing 15 or more pieces of original content a day!
- Visitors are 241% more likely to be men aged 18-24 (M18-24: 341 index).
- Reaches an upscale audience (HHI $75K+: 158 index).
- ¼ of total visits are from urban influencers living in NY, LA or Chicago DMAs.
Related Brands
