The Superficial has built a rabid following with its remarkable knack for highlighting the absurdities of the daily celebrity news cycle. And ridiculously hot photos. Those help too.

Core Features + Differentiators

The Most Important People on the Internet

The Most Important People on the Internet is a weekly post where users are asked to write humorous captions for the newsworthy pictures that appeared during the week.The readers’ captions are highlighted in the post and praised by the editor.


Data and Fun Facts

  • Reaches over 1.8 million celebrity news fans on a monthly basis.
  • Visitors are 150% more likely to be men aged 18-24 (M18-24: 250 index).
  • Reaches an affluent audience (HHI $150K+: 217 index).
  • Visitors are 291% more likely to have 4+ social network profiles (391 index).
  • The Superficial was one of the first celebrity blogs to hit the web!

Related Brands