Core Features + Differentiators
The Frisky Newsletters
This newsletter is sent once a month to announce special editorial features.
Fearlessly Fit
This original video series features a variety of activities, exercises and challenges pioneered by our brave and admired Frisky editors, like editor in chief, Amelia McDonnell-Parry. Potential video activities may include: Dip-Dying, Hip Hop dancing, and Trapeze.
Ask Grandma
The Frisky offers the brand an exclusive sponsorship of the Ask Grandma video advice program. This series features several episodes in which Grandma answers a series of user-submitted questions about relationships and fashion!
Friskyscopes
The Frisky’s weekly love horoscope boasts over 17,300 subscribers.
Today’s Crave
Source for up-to-the minute product steals, deals and desires. This newsletter is sent Monday-Friday and has over 12,400 subscribers.
Data and Fun Facts
- Reaches over 1.7 million unique visitors on a monthly basis.
- Visitors are 182% more likely to be women aged 18-24 (F18-24: 282 index).
- Reaches an upscale audience (HHI $150K+: 154 index).
- 348% more likely to participate in an online chat with a celebrity (448 index).
What the Media is saying
The Frisky has hit a major chord with female audiences for its authentic voice and fierce sense of humor.
CNBC
Fiercely contemporary, youthful and addictively entertaining, TheFrisky.com celebrates real women.CNBC
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