Core Features + Differentiators
Editorial Strength
Stereogum writers and columnists identify the best up-and-coming bands and trends before they hit the mainstream. Through features like Premature Evaluation, Progress Report and Band To Watch, the site covers the spectrum of alternative and underground music (indie, hip-hop, pop, and metal) and has amassed a passionate readership of music fans, industry insiders, and indie rock stars. Awards include the Village Voice‘s Music Blog Of The Year and Entertainment Weekly‘s Best Music Website.
The Gummy Awards
At year-end, Stereogum (along with sister site Videogum) taps its audience to rank and rate the past 12 months in indie culture. Gummy Awards categories include Top Albums, Top Tracks, Top Music Videos, Best New Acts, Top Movies, Top TV Shows, Top Viral Videos, and Indie Rock Crushes.
Live Events
Stereogum curates some of the most buzzed-about live events at major industry gatherings like SXSW and CMJ, as well as at festivals everywhere from Brooklyn to Reykjavik. Past performers have included Ben Gibbard, Beach House, The Drums, Ted Leo, Screaming Females, and Twin Sister.
Data and Fun Facts
- Reaches over 700,000 passionate fans of alternative and independent music on a monthly basis.
- Visitors are 329% more likely to be men aged 18-24 (M18-24: 429 index).
- Reaches an upscale audience (HHI $100K+: 134 index).
- Visitors are 383% more likely to have purchased event tickets online (483 index).
- Regularly features unknown artists who go on to become mainstream sensations (Vampire Weekend, Arcade Fire, and Fleet Foxes).
What the Media is saying
Think MTV News meets The Daily Show.
Forbes.com
Hipsters stop for recording industry news... find hot up n' comers here first.
Vanity Fair
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