Core Features + Differentiators
Music Criticism
Popmatters provides the broadest menu of cultural criticism in the portfolio, with essays, reviews and perspectives on everything from music to comics to DVD releases. The site is home to lengthy, thought provoking editorial and "think-pieces" about music and popular culture.
Data and Fun Facts
- Visitors are 282% more likely to be men aged 18-24 (M18-24: 382 index).
- Visitors are 163% more likely to frequently provide advice about computer hardware & software (263 index).
- Visitors are 140% more likely to frequently provide advice about consumer electronics (240 index).
- Visitors are 285% more likely to have shopped online for cell phone services (385 index).
What the Media is saying
Writing as thought-‐provoking, engaging, insightful, witty, and just plain ol' fun as much of the fare on PopMatters is a rare and wonderful thing, and it should be treasured.
Chicago Sun-‐Times, music critic Jim DeRogatis
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