Core Features + Differentiators
Popping Up
Popping Up features highlights of tomorrow's pop icons, today.
Backtracking
A popular feature taking a fresh, incisive look back at the most influential pop albums in history.
At Your Request
A popular original video series in which music videos -- as nominated by the site's most avid readers -- are detailed and dissected by the site's expert editors.
Data and Fun Facts
- Reaches nearly 1 million engaged pop music fans on a monthly basis.
- Visitors are 178% more likely to be aged 18-24 (A18-24: 278 index).
- Reaches an upscale audience (HHI $100K+: 147 index).
- Visitors are 226% more likely to become a fan or follow a celebrity online (326 index).
- Direct links to its posts have been tweeted by Kanye West, Justin Bieber, Kylie Minogue, Janelle Monae and Kelis.
What the Media is saying
I like idolator.com a lot. Every once in a while they shred me on there, but it's usually pretty funny.
Pete Wentz (Fall Out Boy)
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