Core Features + Differentiators
Well Played
Well Played is one of the most popular features on Go Fug Yourself. This expressive fashion feature highlights top celebrities and fashion influencers each week and how their look was well played and fashionable.
Fug or Fab
The fashion-focused featured that gets readers involved in voting on a celebrity’s look. The editors feature a celeb on the red carpet and ask users to to help vote on if their look is “fug or fab.” Editors pose their opinions and include a voting module. The results can be viewed after voting and users are encouraged to comment with their options.
Fug Madness
Fug Madness is an homage to the NCAA March Madness Championship, a tournement featuring celebrities who have made the worst fashion faux pas in the previous year. Each match up is presented as a poll where users can choose whose Fug reigns supreme.
Data and Fun Facts
- One of Entertainment Weekly’s 25 favorite entertainment sites on the web.
- Visitors are 211% more likely to be female millennials (F18-34: 311 index).
- Visitors are 297% more likely to become a fan or follow a brand online (397 index).
- Visitors are 683% more likely to have purchased digital music online (783 index).
- Visitors are 305% more likely to have shopped online for women’s apparel (405 index).
What the Media is saying
Treat yourself to the peerlessly malicious musings of 'Heather' and 'Jessica.'
Newsweek
The fashion critiques are always reliably hilarious.
NY Daily News
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