Several factors influenced BUZZMEDIA’s decision including Gumiyo’s unique abilities to import complex rich-media data sources; combine modalities such as SMS, the mobile Web and mobile apps in order to reach the widest mobile audience; and to translate online blogging and content sharing tools directly to mobile phones.  In addition, Gumiyo’s proxy technology will even allow content contributors to log into personal accounts hosted within BUZZMEDIA properties. 

“Ensuring our users a seamless mobile experience was critical in selecting a mobile partner,” said Jay Westlin, Executive Vice President of Business and Corporate Development, BUZZMEDIA.  “Optimizing for practically every handset from Android and BlackBerry to iPhone and shoe phone is Gumiyo’s wheelhouse.  That coupled with their incredible focus on technology and their robust and flexible mobile tools which allow us to customize unique programs for advertisers were the reasons we selected them.”

 “We’re thrilled to be working with BUZZMEDIA whose suite of music and entertainment sites publish some of the most in-demand content on the mobile web,” says Shuki Lehavi, CEO of Gumiyo.  “It’s  especially excited to begin innovating with BUZZMEDIA on next-generation features and applications which involve more user generated content and crowd sourcing technology, as well as more enhanced video and photo experiences.”

About Gumiyo
Gumiyo is a mobile solutions company and provider of the Mobile Ready Platform, a flexible suite of tools and services to deliver any business to any mobile device. Gumiyo’s technology offers a scalable path for business and media customers to create private-labeled mobile solutions that work across the full spectrum of devices and that can be mass-deployed to thousands of end customers, advertisers, clients, or users.  The company deeply integrates with data feeds, inventory systems, financial systems, websites, CRM and ERP systems, to create rich and useful mobile applications in any market and for any audience.

As one of the earliest entrants in the field of mobile publishing, business, and marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and strategic planning, mobile content development and monetization, and mobile execution strategies within a number of industry verticals including newspapers and media, retail automotive, real estate, retail, online advertising and marketing.

About BUZZMEDIA

BUZZMEDIA is the web’s fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions.

BUZZMEDIA’s more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit buzzmedia-inc.com.

The event kicked off with a invite only show featuring Wavves, Two Door Cinema, Matthew Dear, Oh Land, Bear Hands, and DJ Skeet Skeet which was one of the most talked about events at CMJ 2010.

If you didn’t get to make it out to the PureVolume House, you can catch all the great photos and amazing performances on PureVolume.com.

BUZZMEDIA has just launched a new music video site called The Live Buzz, under the curatorship of Nic Harcourt. How famliiar you are with Harcourt depends on whether you buy your CDs from Walmart or stream music from Hype Machine.

Harcourt rose to indie-rock prominence over the last decade or so with his program “Morning Becomes Eclectic” on KCRW, the Los Angeles public radio station, by showing a knack for spotting up-and-coming talent. The New York Times dubbed him “The Star Maker of the Semipopular” in 2005. “He has impeccable taste,” the Times quoted Coldplay’s Chris Martin as saying–perhaps self-servingly, since Harcourt was the first to put Coldplay on American radio. He also was an early champion of Interpol, Nora Jones, Franz Ferdinand, and many others who thereafter went platinum.

Fast Company caught up with Harcourt to ask him a few questions about his plans for The Live Buzz, whose initial documentary-style videos have an aesthetic that steers well clear of the inanity and spectacle of MTV and Vevo, while also avoiding the dull, static feeling of the plain concert broadcast. Indeed, it looks like Harcourt and his new site might be heralding a new age of the art house Internet music video.

How did this all begin?

It was probably around December of last year. Somebody told me they [BUZZMEDIA] were looking to get in touch with me. We had a couple of conversations. As with a lot of these things, you have to have a couple of conversations and figure out if you want to play with each other before you make a commitment. We jumped into it together in the beginning of June, and it’s pretty remarkable that they’ve built this site from scratch in three months.

What is the central ingredient missing from Internet music video sites?

I think a sense of intimacy. The stuff that I’ve seen out there up until this point has been fairly–has been good stuff, don’t get me wrong–but fairly bland-looking in that it just showed the band on stage. With Live Buzz, we’re getting up close in personal in the way we’re shooting sessions. You’re feeling like you’re closer to the music, and I haven’t felt that in anything that I’ve seen before.

Who, if anyone, do you see as your competitors?

I don’t think we do. I think we’re creating something that’s new. It’s obviously gonna evolve. Day one is gonna look different from day 51, and from day 101. We’ve been working for 3 to 4 months building this out, shooting sessions with great unsigned indie bands out in Los Angeles–which we’re hoping to do in other cities as well. The reason we got into this is we identified something we felt wasn’t being served.

Will your focus be on spotting new artists?

It’s gonna be a mix. I have a history, a reputation or whatever, for launching new artists, and the funny thing is that whenever you read a bio of me, it usually mentions Coldplay or Norah Jones or these artists I was fortunate to, I guess, hear before a lot of other people did. But there are plenty of other artists I’ve championed over the years who haven’t become platinum-selling artists. At the end of the day, I’m a fan. I come at this with the perspective of a fan, and I have this personal thirst for discovery. You can’t be too hip and groovy, you know–you have to have the glue that holds it together. We don’t want to be a marginal site. By having sessions with people like Interpol, which we’re hopefully gonna be doing next month, that will help bring an audience to the site to discover the other bands and artists we’re supporting as well.

Regarded as the ultimate ‘tastemaker’ in music, Nic Harcourt, an accomplished music writer, supervisor/consultant for film and TV and former host of KCRW’s Morning Becomes Eclectic, will lead the site in his capacity as as Managing Editor and Programming Director of BUZZMEDIA Music.

To promote The LiveBuzz many of music’s heavyweights have joined in on an innovative Twitter campaign in support of the site’s launch. Broken Bells, Coldplay, Corinne Bailey Rae, David Gray, My Morning Jacket, Vampire Weekend and others have all tweeted about the site today in celebration of Nic, and also to expose their millions of fans to the new ground-breaking music destination.

Coldplay took to their Twitter, writing: “Our friend @nicharcourt has launched a new website featuring live sessions with some great artists. Visit it at http://thelivebuzz.com.”

“The LiveBuzz is about showcasing great talent via extremely high-quality video of intimate performances music fans would not typically be privy to,” said Harcourt. “I had been thinking about new ways to bring my voice and passion for music to an online audience for some time, and given BUZZMEDIA’s tremendous track record and the great insight they have into the music fan psyche, I’m really excited to embark on this new project with them.”

Harcourt’s career in music and radio spans decades; he has been credited with helping to launch the career of popular artists and bands such as Coldplay, Norah Jones, Sigur Ros and Interpol. In his ten years as Music Director at KCRW, he initiated both the first-ever live streamed performances in public radio and the first remote radio broadcasts from major live music events such as SXSW and CMJ. Nic’s weekly KCRW show airs every Sunday from 6-9 pm, and also he has signed on as the host of Guitar Center Sessions on DirectTV which will include performances by The Cult, Tom DeLonge and others.

The LiveBuzz’s main focus will be to produce and deliver exclusive and intimate performances shot both in-studio and at esteemed music venues around Los Angeles, and launches with a lineup of acts curated by Harcourt, including My Morning Jacket, Sean Lennon, David Gray, Corinne Bailey Rae and Delta Spirit. Many performances will take place at legendary recording studio The Village Recorder in Los Angeles. Editorial content will include Nic’s signature interviews, photography, industry news, reviews, and comprehensive content from live

shows around the country, as well as weekly features, such as:

“Shows Gone Wild” will recount the most memorable, notorious, shocking and talked- about moments in live music performances such as Eddie Vedder climbing atop the stage scaffolding at Lollapalooza, and other moments that deserve to live on in music infamy.

“Art Rock” will feature the best concert poster art of all times, and include interesting bits about the artists and designers.

“Incognito” will put the spotlight on the most unappreciated members of bands; these musicians play a very important role in the music and live shows, but generally very little has been known about them until now.

“Nic’s reputation for talent discovery and introducing music fans to new artists is unparalleled; there is no question that he helped catapult the careers of many of today’s most popular musicians.” said Alan Citron, President of BUZZMEDIA. “There’s a great demand for high-quality live performance videos online, and we are certain that The LiveBuzz will become a great resource for those looking to be exposed to new music and experience intimate performances by major artists they already love.”

BUZZMEDIA is the Internet’s largest independent music publisher, with a broad portfolio of sites across genres including Stereogum, Buzznet, Idolator, AbsolutePunk, PureVolume, Gorilla vs. Bear, The Hype Machine, RCRD LBL and Concrete Loop. Brands and advertisers regularly partner with BUZZMEDIA’s to reach their substantial and influential audience of music fans.

About BUZZMEDIA

BUZZMEDIA is the web’s fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. BUZZMEDIA’s more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit buzzmedia-inc.com.

]]> http://www.buzz-media.com/2010/09/21/buzzmedia-party-with-the-temper-trap-lollapalooza-2010/feed/ 0 http://www.buzz-media.com/2010/09/10/sprite%c2%ae-%e2%80%9cfresh-sound-studio%e2%80%9d-online-concert-series-gives-music-fans-a-virtual-front-row-seat-to-performances-by-their-favorite-acts/ http://www.buzz-media.com/2010/09/10/sprite%c2%ae-%e2%80%9cfresh-sound-studio%e2%80%9d-online-concert-series-gives-music-fans-a-virtual-front-row-seat-to-performances-by-their-favorite-acts/#comments Fri, 10 Sep 2010 19:03:21 +0000 ctriska http://www.buzz-media.com/?p=18482 ATLANTA, GA — September 10, 2010 — This fall, music fans will get the chance to see exclusive online performances from today’s hottest artists though the Sprite “Fresh Sound Studio.” Through a special mobile code offered online and under the cap of 20-oz Sprite bottles, fans will unlock online access to watch intimate in-studio live performances, streamed in real-time only on BUZZMEDIA site Buzznet. The “Fresh Sound Studio” kicks off later today (7:00 pm EST/4:00 pm PST) at www.freshsoundstudio.com, featuring 16-year-old breakout recording artist Jasmine V. Sony-Epic’s newest recording artist, who was recently featured in Justin Bieber’s “Baby” video, is also getting set to release her first single this fall.

“This is an amazing opportunity and I feel very lucky to be involved in such an awesome music event,” said Jasmine V. “It’s a great feeling to know that my fans from all around the U.S. will be able to come together and share this special performance, and I’ll definitely be tuning in to watch Good Charlotte and N.E.R.D.”

Unlocking these exclusive performances is as easy as purchasing a 20-oz Sprite and texting in the unique code found under the cap. During the performances, these special codes will allow fans to request songs, discuss the performances with other fans in real time, and may even give them the chance to interact with the artists directly.

Triple-platinum act Good Charlotte will take the stage in a live online performance for Sprite fans on October 4. “We’ve had an awesome friendship with Buzznet for years and didn’t think twice when they approached us to be part of this music series with Sprite,” said Joel Madden, Good Charlotte. “We have the best fans in the world, so we’re really stoked to be able to give them a front row seat to a special performance that they can watch from the comfort of their own homes.”

Award-winning trio N.E.R.D. closes the “Fresh Sound Studio” series on November 1. “We have great respect for those creating new and meaningful ways to bring people together to experience and celebrate music,” commented Pharrell of N.E.R.D. “So as soon as we heard about this we knew we wanted to be a part of it. Since not everyone can make it out to see our live shows, we feel really good that this time we’re bringing the show to our fans.”

In addition to giving music lovers these exclusive, live performances on Buzznet, fans can also text “JasmineV” and “GoodC” to “SPRITE” (777483) to download exclusive photos, videos, and more, with no purchase required (stdmsg rates may apply). These keywords will be featured on Sprite “Fresh Sound Studio” banner ads, which will run across sites including Buzznet, Concrete Loop, PureVolume, Idolator, The Hype Machine, Stereogum, and several others. For more information, please visit http://freshsoundstudio.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, Powerade®, Minute Maid®, Simply® and Georgia®. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About BUZZMEDIA

BUZZMEDIA is the web’s fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. BUZZMEDIA’s more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself,  SocialiteLife, Idolator  and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit buzzmedia-inc.com.

DALLAS — Aug. 23, 2010 — The right undergarments can keep you feeling fabulous all day, but women still keep unflattering, worn out lingerie around. Thanks to its Panty-Approved Protection, the Kotex brand is on a mission to help women throw out their worn undies, mangled bras and beat up pajamas and have teamed up with Emmy Award winning performer Kathy Griffin and celebrity stylist George Kotsiopoulos for “Kotex Project Makeunder.” The program gives women who are ready to upgrade their lingerie drawer the chance to receive a head-to-toe “Makeunder” and star in an online video series documenting their experience.

“Even though they are the first thing you put on, undergarments are often overlooked when a woman is thinking about her outfit,” said George Kotsiopoulos, a Hollywood stylist and fashion editor. “The right lingerie can help shape your look so it’s important that women feel confident and comfortable in them.”

Women who are ready to refresh their look can submit their drab lingerie story for a chance to win a “Makeunder” at www.KotexProjectMakeunder.com and consumers can vote on their favorite stories through September 12. Ten semi-finalists will be chosen to submit videos further documenting how their lingerie drawers lost their luster and three grand prize winners will win head-to-toe new looks from Kathy and George. A five-webisode series will document the winners’ transformations through the expertise of George Kotsiopoulos and comedic and social commentary of Kathy Griffin.

Created and produced by BUZZMEDIA, the webisode series will be co-written by Kathy Griffin.

“At one point, women’s lingerie drawers used to be filled with fun, matching undergarments but over time, this drawer has become neglected without reason,” said Aida Flick, brand director, Kotex. “We believe in the performance of our products so we are challenging women to put the Kotex brand protection to the test with the Panty-Approved program.”

The Kotex brand line offers a variety of products including pads with the CleanSorb cover that helps protect from leaks. The Kotex brand Panty-Approved program started in March 2010 and includes print and digital advertising, an updated website and a 7-day Panty Challenge.

About the Kotex brand and Kimberly-Clark

The Kotex brand, Kimberly-Clark’s first consumer product, was introduced to the public in 1920. K-C continues to deliver new and improved feminine hygiene Feminine hygiene is a general term used to describe products used by women during menstruation, vaginal discharge, and other bodily functions related to the vulva. Sanitary Towels (also known as maxi-pads or napkins), pantiliners, tampons, and feminine wipes are the major products that make women’s lives easier through the application of technological advances, the opinions of medical experts and key insights gained from customers, shoppers and users. To learn more about Kotex brand products, visit www.kotex.com.

Kimberly-Clark and its well known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 138-year history of innovation, visit www.kimberly-clark.com.

About BUZZMEDIA

BUZZMEDIA is the web’s fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. BUZZMEDIA’s more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian.

To do that, Fuller’s 19 Entertainment paired with entertainment website operator Buzzmedia to produce a campaign in the form of a six-webisode series that revolves around the contestants and Ford Motor Co.

As a promo tool for its own sites, the effort prominently features Jared, the name behind popular celebrity site JustJared.com, as the campaign’s host, with the blogger appearing in several installments that launch today and roll out over the next two months.

Buzzmedia had to juggle the goals of two companies as it hyped the goings-on of the “Dream” house: 19 Entertainment wants to drive traffic to its show and build a following with that viewership, while Ford, which has been a major sponsor of “Idol” over the years, wants to up the exposure of its new small Fiesta among younger consumers.

Full story…

“Lollapalooza week felt like the perfect opportunity to reach out to the Chicago marketplace,” said Doug Rohrer, BUZZMEDIA’s Chief Revenue Officer. “BUZZMEDIA is all about pushing the best music forward and we’re thrilled to have festival headliner The Temper Trap join us for a private show. Chicago is a key market for any publisher and we wanted to show our sincere appreciation for the partnership extended to BUZZMEDIA by this community.”

The music sites that now define the BUZZMEDIA music offering have contributed significant growth to the BUZZMEDIA audience over the last quarter. The company’s music properties are leaders in their respective genres and include Stereogum, Buzznet, Idolator, PureVolume, Gorilla vs. Bear, Absolute Punk, and The Hype Machine.

BUZZMEDIA has long-standing successful relationships with numerous advertisers based in the Chicago and Midwest region, including JCPenney and Kimberly-Clark, to whom they offer unprecedented levels of engagement across the well-loved brands in their portfolio of pop culture sites.

About BUZZMEDIA

BUZZMEDIA is the web’s fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. BUZZMEDIA’s more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit buzzmedia-inc.com.