Kohl's turned to BuzzMedia to raise awareness and generate sales for their new Princess by Vera Wang clothing line, so BuzzMedia created a campaign that would bring attention to the brand through the use of Buzznet's Buzzmakers and a video campaign, "Born to Rule..."

Target Demographic

    Females 18-34

Key Objective

  • Create unique experiences that inspire young women.
  • Generate awareness and drive sales for Kohl’s new Princess Vera Wang line.
  • Engage users with Vera Wang, the brand.

Solution

  • BuzzMedia created a unique branding experience and custom video content that generates awareness and engages users in the following programs.
  • The “Born to Rule the…” video series, featuring the most stylish Buzznet super users, doing what the do best, rule.
  • The custom hub page that houses the three videos from the three buzzmakers (dancer Mandy Jiroux, Actress Katelyn Tarver, Musician Jessi Jae Joplin) as well as the Kohl’s Closet that lets user browse inventory.