BUZZMEDIA and Chevy partnered to launch the Sonic by aligning with emerging talent through high impact placements on indie music properties such as Stereogum and Brooklyn Vegan, an original video series, and an off-line event packed with music lovers.

Target Demographic

Adults 18-24, “Getting Starteds”

Key Objectives

Build awareness around Sonic as the small car that is the launch pad into discovery
Use 80% non-traditional media to convey the message
Be fun, experimental, and expressive

Solution

Buzzmedia and Chevy partnered to launch a program that ignites brand association with high impact executions and authentic brand engagement which organically delivered the target “entertainmentopia” and fueled its desire for social media. The programs featured a custom turn-key video series, live event with a performance from Caveman, and a hub on Stereogum.