BUZZMEDIA and Universal partnered to create a compressive and highly programmed campaign for the launch of Bridesmaids, resulting in massive box office numbers.

Target Demographic

Females 18-34

Key Objectives

  • Drive interest and awareness through trailer views and intent (ticket sales) to maximize opening weekend box office
  • Build awareness and word of mouth buzz among the target audience
  • Target anyone who had been a bridesmaid and build a community around shared experiences
  • Drive traffic back to the Bridesmaids official website

Solution

BUZZMEDIA created a custom editorial program with the overarching theme of The Ultimate Bridesmaids Checklist. This was launched on Celebuzz with a celebrity photo gallery featuring bridesmaids tips and also a sweepstakes to encourage users to share their ultimate bridesmaids tip for a chance to win $1000.

The editorial program was also supported by BUZZMEDIA entertainment sites and their social media sites with Bridesmaids Confession’s videos, behind the scenes photo galleries and relevant release specific posts throughout the campaign.