Bing came to Buzzmedia to promote it's summer campaign. Buzzmedia in turn created an editorial advertising campaign bringing together the most effective aspects of advertising and the appeal of interesting editorial content. Thus the Bing: Summer of Doing campaign was born.

Target Demographic

    Socially Connected Adults 18-34

Key Objective

  • Create awareness and interest in 11 weekly “themes’ and 7 daily “-ing” searches, kicking off the Bing: Summer of Doing.
  • Highlight certain key themes of campaign through custom videos.

Solution

  • Produced 3 high quality videos revolving around the themes of Rid”-ing”, Jamm”-ing” and Compet”-ing” hosted by MTV’s Damien Fahey.
  • Distributed the videos through high-impact media, Buzzmedia editorial coverage and talent social media promotion.