Face it, we live in a non-linear world. The consumer purchase funnel has become the decision journey, where advertising is now a conversation and the marketing cycle is now a full time learning curve. Consumers are in control and interacting with brands and making purchases armed with more information than ever before. Both consumers and brands are becoming content creators. Publishers and marketers that embrace this evolution can have deeper and more meaningful interactions with consumers than ever before – and consumers can become brand champions and influencers in ways we’ve never seen. BUZZMEDIA embraces this evolution and we feel we’re uniquely positioned to help brands navigate these complex curves at top speed.
It’s a Brand World
In a hyper connected world, brands have never been more important. Despite all the talk about fragmentation, consumers respond to an explosion in choice by consolidating their lives and looking for experts to make recommendations about what’s important – not by stepping into the chaos stream.
Strong brands create shelter from the storm and brands that deliver relevant information in a quick and trustworthy manner are rewarded with increased engagement and loyalty.
Why Millennials?
Millennials represent one of the most complex and intriguing population of consumers that the world has ever seen. They represent nearly 1/4th of the U.S. population and are more diverse than Gen X or the Baby Boomers, making it the most educational generation in history. Add to this, is their remarkable purchasing power (over $220 billion) and their entrepreneurial spirit (35% of millennials have started their own business). It’s easy to see why they represent such an attractive audience for marketers.
They are born digital; they’re ‘cord cutters’ by default and they’re less reachable via TV advertising. They’re highly mobile, the first generation to sleep with their phones at night and the first to prefer text to email or by phone.
Context Is King
Having quality content is important, but putting that content into proper context is the way to create a sensational consumer experience. At Buzzmedia, we know how to successfully create connections between marketers and our audience of pop culture enthusiasts. Our visitors come directly to our properties because we reward their passion on a daily basis. Our approach stresses the importance of providing relevant content in deep context: a fully sight, sound and motion experience. We understand the importance of relevance and authenticity and that’s why we know it’s important to provide value to consumers while creating an experience that is unique and sharable.
Our editors are the trusted voices of pop culture. They are subject matter experts who live and breathe the topics they cover. They provide a vast amount of expertise on the topics they feel passionate about and our consumers enjoy the benefits of that passion.
Next, our proprietary tech platform allows us to program a level of depth around a topic that is unmatched, regardless of the topic. Consumers find that they don’t need to visit multiple sites to obtain a deep level of understanding and context about their topic of interest. By doing so, we deliver the content they desire faster, with increased relevance and more individual content assets than anyone else.
Finally, we create experiences for consumers that are easily sharable. We know how quickly pop culture news happens, and we feel it’s vitally important that our visitors have the ability to quickly and easily share the latest and greatest news with their friends, family and peers via email or via social networks.
BUZZMEDIA ACQUIRES SPIN MEDIA
Deal reflects BUZZMEDIA’s ongoing leadership in music coverage
BUZZMEDIA (www.buzz-media.com), one of the fastest growing digital media companies, has acquired SPIN Media LLC (www.spin.com), an iconic brand and pioneer in music journalism for more than 25 years—extending BUZZMEDIA’s commitment to providing the most insightful and authentic coverage of music and culture. Under the terms of the deal, BUZZMEDIA gains SPIN.com, an industry-leading source of news and features; SPIN’s print magazine; the award-winning SPIN Play app for iPad; and SPIN’s established events business.