To kick off the new Square Enix game Sleeping Dogs, Buzzmedia collaborated with Future and Square Enix to host an exclusive party on August 8, 2012 that brought the game to life!  With celebrities in attendance, gaming areas, Cantonese food, and custom Hong Kong inspired décor, guests were transported into a complete Sleeping Dogs experience.  Guests sipped on Sleeping Dogs inspired cocktails, took turns testing out the game, and danced to buttery beats by DJ Marshall Barnes and DJ Rashida at the Dim Mak Studios in Hollywood.  Buzzmedia created a highly integrated strategy to promote not only the launch party but also the game itself.  The game garnered awareness with over 350 attendees and celebrity guests like Shenae Grimes and Audrina Patridge helping launch the game.  We also ensured press coverage on multiple Buzzmedia entertainment sites such as Socialite Life and tremendous social exposure from our celebs and social influencers such as our Buzzmaker HannaBeth. Through our integrated strategy, the game is sure to become a household name among the 2.3 million followers that were exposed to our brand messaging.

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For the Skype “Up Close” campaign, Buzzmedia’s Branded Entertainment team created a sweepstakes program in which users entered for the chance to win a Skype session with two of the hottest actors today: Pretty Little Liars’ Tyler Blackburn and 90210’s Shenae Grimes!  Through custom ad units, social media promotion, and editorial support, users were led to the Skype Custom Page where they watched awareness videos with actors that encouraged them to enter and provide details on the sweepstakes.

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Bing challenged Buzzmedia to create original content for their Summer of Doing program by creating videos around three diverse themes (RidING, JammING, and CompetING) while creating a unified thread throughout the series.  Buzzmedia then went on the hunt to find the most interesting, unique stories out there, the stories that people only hear by word-of-mouth.  We utilized these stories in an engaging video series that would not only showcase Bing’s impeccable search capabilities and the power of searching with friends but also create original branded content with a great storyline.  The merger of original programming with branded content blurs the line between editorial and advertising, which we believe, is the best branded experience out there.  To unify the series, we worked with MTV host Damien Fahey to guide our viewers through these unique worlds and help tell the story.

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Author: Tyler Goldman

BUZZMEDIA’s mission is to define digital culture. One way we do this is by publishing digital media brands that engage a loyal and devoted fan following with their authentic voice, compelling original content, and unsurpassed storytelling. There are a limited number of influential publishers, and that is very true for the entertainment category where insider updates, celebrity perspectives, and a dose of humor are king. With that in mind, BUZZMEDIA is pleased to announce a joint venture with Suri’s Burn Book – adding a new authoritative voice on celebrity entertainment to our growing portfolio of brands, as well as exciting new opportunities for advertisers.

The satirical brainchild of blogger Allie Hagan, Suri’s Burn Book is a gut-busting Tumblr by six-year-old “Suri Cruise” that has gathered an incredible following since its launch last year. Be prepared to learn more about Suri’s travel preferences and Seraphina Affleck’s style mishaps. Hagan’s witty commentary on celebrities’ everyday activities attracts new audiences daily, and the addictive content keeps them coming back – the site logs over 4.5 million monthly page views.

Suri’s Burn Book has also established a fiercely loyal reader base, with returning visitors accounting for 77% of overall site traffic. Alongside BUZZMEDIA properties such as Celebuzz and The Frisky, Suri’s Burn Book reaches a sophisticated, socially-connected, and powerful female audience of more than 620,000 unique visitors monthly, and offers unique contextual ad opportunities for brands that want to reach and engage millennials.

The timing couldn’t be better for this exciting joint venture with BUZZMEDIA and Suri’s Burn Book. Hagan is bringing the snark and celebrity criticism to print with Suri’s Burn Book: Well Dressed Commentary from Hollywood’s Little Sweetheart (Running Press; September 2012; $12.95 US/$15.00 CAN), which is available from Barnes & Noble or Amazon.

1.  Go Fug Yourself is one of the top fashion blogs on the web with over 150,000 unique visitors each month and impressive user loyalty. inspired you to launch the blog?

HEATHER: Really, it was just an offshoot of our natural friendship, and I think the site’s current tone reflects that — when people meet us, I think we are very much as they expect us to be, in terms of our senses of humor, and how and what we gossip about, and all that stuff. We didn’t start the blog thinking it would be a success, or even a business. It grew out of an inside joke Jessica and I started one day. We were amusing each other by noticing all the heinously styled movie posters aimed at teens, and started riffing that this was a sign we were already too old and crotchety to get that fugly is the new pretty — that people must want to look bad on purpose. Then we started noticing it more keenly EVERYWHERE. Jessica Simpson didn’t just look bad in an outfit, for instance — it became baffling, like, “She has all these resources and all those genetic advantages, so WHY is she doing that to herself?” We put it on the Internet just to entertain ourselves at work (with apologies to our then-bosses…), and never expected it to grow. But unknowingly, we’d tapped a vein — at the time, gossip blogs weren’t doing as much focus on the fashion, so we slid right into the niche. And then we went boom and never looked back.

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