The Hamsters are BACK! Capitalizing on the popularity of the singing hamsters, Kia Soul teamed with Axwell to remix the popular song “In My Mind” and create a Music Video Challenge where users are tasked to download the MP3, create a music video, and upload it to Kia’s Youtube page for the chance to win an all-new Kia Soul!
By Tyler Goldman, CEO, BUZZMEDIA
If you build it, they will come, according to the film “Field of Dreams.” In the digital world, if you provide the best contextual programming experience and the best storytelling platform, people will not only come, they will come multiple times a day to share their experiences. Otherwise, they will take their bat and go to another field across the street.
Over the past year, BUZZMEDIA has made significant investments to create authoritative, highly contextual content and programming, across our top entertainment sites that keep audiences coming back for more. According to comScore, BUZZMEDIA now ranks #1 in Entertainment News, surpassing other sites including TMZ, People and OMG, which was the most trafficked entertainment news property for the past three years.
To promote the “Go Forth” initiative – which is a rally cry to create positive change in the world today and taps into modern consumer sentiment that these are not easy times, but they are our times – Buzzmedia was tapped to select two emerging artists that appeal to wide demographics and showcase an ambitious mentality. Buzzmedia focused on two emerging hip-hop artists who have been making waves in the music industry for their unique looks and original styles – Australian native and Wilhemina model IGGY AZALEA and rising superstar THEOPHILUS LONDON. Shot by Aaron Stern of A Medium Format, several locations in Manhattan and Brooklyn were selected as they were reflective to Iggy Azalea’s and Theophilus London’s daily life. Iggy and Theophilus first Instagrammed of the photo shoots to kick off our #GoForth Instagram contest, which invites users to submit a photo depicting how they #GoForth for the chance to win Levi’s gifts.
After a successful partnership with Mayer Hawthorne for Gap’s styld.by, a new online platform showcasing the latest looks from Gap, Buzzmedia was selected to begin another round for Gap’s Fall collection. Focusing on our ability to identify the best emerging artists today, we partnered with Chris Chu of Brooklyn’s POP ETC as our model.
Kohl’s wanted to raise awareness and generate sales for its newest clothing line Princess Vera Wang, created and conceived by the great fashion designer herself – Vera Wang! In order to maximize its reach and truly connect with users who would identify the Kohl’s Princess Vera Wang collection, Buzzmedia tapped into its influencer network, also known as the Buzzmakers, to star in feature videos that showcase why they were born to rule their passions. From Katelyn Tarver, star of Nickelodeon’s Big Time Rush, discussing how fashion always goes hand-in-hand with her acting, to rocker Jessi Jae Joplin showcasing her musical chops as she expresses herself through color and design, to dancer Mandy Jiroux demonstrating how the right clothes help her perform on stage in front of thousands of fans, each Buzzmaker linked the strong ties between craft and self-expression through fashion. In order to centralize the campaign and allow users to check out the clothes before heading in to the store, Buzzmedia also created a custom page that housed the videos we shot as well as an interactive closet that features the Princess Vera Wang collection. Click here to check out the page and take a look at the videos below!