Everybody loves a good cat video – that’s why BUZZMEDIA and Clorox Fresh Step are working paw-in-paw this year to promote Fresh Step Litter’s first annual ‘Catdance Feline Film Festival.’
What is the Catdance Feline Film Festival? Think Sundance for Siamese. But don’t worry… all cat breeds are welcome at this celebration of famous felines and their most memorable viral videos.
As part of the festivities, Fresh Step is conducting a nationwide search for the best cat videos in the country and commissioning ten fresh feline videos of their own. Both the commissioned films and films by five finalists from the nationwide search will be screened at the inaugural Catdance Feline Film Festival presented by Fresh Step at the Fresh Step House during the Sundance Film Festival on January 19, 2013, in Park City, Utah.
In order to bolster this platform for quality cat videos, Fresh Step partnered with BUZZMEDIA to produce four short videos directed by emerging filmmakers, which will be promoted through BUZZMEDIA sites and Fresh Step web properties throughout the contest period. Deadline for submissions is December 7.
BUZZMEDIA leveraged its leading industry talent relationships to team up with Chelsea Lately comedian Heather McDonald to create her very own video alongside her cat co-star Warlock (Salem from Sabrina The Teenage Witch). The video was distributed across a number of BUZZMEDIA properties, including Celebuzz, The Frisky, and Socialite Life, as well as Heather’s social networks.
PAWS for minute or two to watch the hilarious video below, as well as three others starring three of our Buzznet Buzzmakers: Dakotah Rae, Brandon Thompson, and Audrey Kitching.
“8 TO GO” starring Heather McDonald
“CatWalk: The Vision of Vito Romano” starring Buzzmaker Audrey Kitching
“Cat Kit” starring Buzzmaker Brandon Thompson