Partners with Sonos to Present ‘Unmuted’, Seven-Part Event Series 

Showcasing SPIN Music Group Sites at the State-of-the-Art Sonos Studio in Los Angeles

BUZZMEDIA, one of the largest and fastest growing digital media companies in the U.S, today launches SPIN Music Group, further aligning its portfolio of diverse music properties to help advertisers increase audience engagement and social interaction with music fans.

Anchored by iconic music brand SPIN, a leading voice in music journalism for more than 27 years, the SPIN Music Group leverages a powerful and engaged readership of more than 7 million unique visitors per month across sites including Stereogum, Buzznet, Idolator, PureVolume, Hype Machine, AbsolutePunk, Gorilla vs. Bear, Brooklyn Vegan XLR8R and Punknews. SPIN Music Group enables advertisers to execute offline events and easily launch digital campaigns across multiple music-focused properties to reach millennials and music fans effectively.

“The new SPIN Music Group is a powerful digital media and publishing platform for advertisers to tap into music fans of many of the most iconic digital music brands and reach their audiences, particularly the hard-to-reach millennial audience,” said Tyler Goldman, CEO of BUZZMEDIA.  “We do not just represent properties, we publish them, which allows us to develop highly customized creative across platforms. With an established events program, SPIN Music Group offers advertisers the opportunity to extend their reach offline for a more holistic program.”

Marking the inaugural partnership, SPIN Music Group and Sonos, the leading manufacturer of wireless music systems, will present ‘Unmuted,’ a seven-part event series at the Sonos Studio in Los Angeles, where editors from various properties in the SPIN Music Group will take turns hosting and booking their own evenings of music. The kick-off event, curated by SPIN, takes place tonight, featuring a live performance from LA’s White Arrows, plus other special musical guests.

“The Sonos Studio has quickly become a key destination for music collaboration,” notes Fiede Schillmoeller, Sonos’ Global Director of PR and Culture Marketing.  “With our partnership with SPIN Music Group, music fans will enjoy seeing the top emerging talent perform in one of the best spaces in Los Angeles.”

The event series will run in tandem with a digital advertising campaign across all SPIN Music Group properties, including high impact ad units, mobile rich media ads, and social promotion and editorial coverage of the brand’s offline events.

About BUZZMEDIA

BUZZMEDIA is defining digital culture; publishing more than 40 leading brands whose original voices define their categories. BUZZMEDIA reaches one in four millennials in the U.S. monthly through its portfolio of award-winning and influential brands including: SPIN, Celebuzz, Stereogum, Videogum, Buzznet, TheSuperficial, Idolator, PureVolume, Hype Machine, AbsolutePunk, What Would Tyler Durden Do?, SocialiteLife, Go Fug Yourself, Just Jared, Pink is the New Blog, Gorilla vs. Bear, RCRD LBL, TheFrisky!, Concrete Loop, Brooklyn Vegan and Punknews. As measured by comScore, BUZZMEDIA is the largest digital publisher of entertainment news and the fourth largest digital publisher of original music content in the U.S. BUZZMEDIA draws on original editorial content, deep audience engagement, and knowledge of the young adult audience to provide customized, innovative marketing and advertising solutions across its branded properties.

About Sonos

Founded in 2002, Sonos® is the leading manufacturer of wireless music systems. The Sonos Wireless HiFi System lets you stream all the music on earth wirelessly in every room of your home with control from your Android® smartphone, iPhone®, or iPad®. In addition to playing your personal digital music collection, Sonos gives you access to millions of songs and thousands of radio stations by partnering with Amazon Cloud Player, AUPEO, Deezer, iheartradio, JUKE, Last.fm, MOG, Napster®, Pandora®, Rdio®, Rhapsody®, SiriusXM Internet Radio, Slacker Radio®, Songza, Spotify, Stitcher SmartRadio™, TuneIn, Wolfgang’s Vault, and more. The award-winning Sonos Wireless HiFi System is available at more than ten thousand retailers in over 65 countries worldwide; or direct from Sonos at www.sonos.com. Sonos, Inc. is a privately held company, headquartered in Santa Barbara, California with offices in Cambridge, Massachusetts, Hilversum, Netherlands, Shenzen, China, and Penang, Malaysia. Go to sonos.com/studio to sign up and be notified of attending future events.