Moderated by Forbes’ Jeff Bercovici, with Lala Anthony, Jack Bamberger (MEC), George Haynes (Kia Motors America) and Rob McLoughlin (BUZZMEDIA)

Advertising Week hits New York City this week and BUZZMEDIA is excited to announce we’re hosting a roundtable discussion on Wednesday, October 3 at 9 a.m. at the Liberty Theater. Moderated by Forbes’ media and technology reporter Jeff Bercovici, ‘Maximizing Influence: Navigating the Complex Relationship between Brands, Content & Consumers‘ will explore the relationships between influencers and millennial consumers, as well as between marketers and online content.

Influence is easily recognized, but challenging to harness. In a fragmented media environment, where millennials consume content and are exposed to marketing messages in a state of “continuous partial attention,” the role of influence and influencers has never been more important. As information streams grow wider, consumers – now more than ever – seek input from individuals and brands that have a demonstrated knowledge and expertise on their passion topics.

For more information and registration details, visit www.advertisingweek.com, or follow @BUZZMEDIA for updates. We hope to see you there!

What:

Maximizing Influence: Navigating the Complex Relationship between Brands, Content & Consumers

When: 

Wednesday, October 3, 9 a.m. – 9:45 a.m.

Where: 

Liberty Theater, 234 West 42nd Street (between 7th Ave. and 8th Ave.)

Moderater:

Jeff Bercovici, Forbes, Media and Technology Reporter

Participants:

Lala Anthony

Jack Bamberger, MEC, President, Digital for North America

George Haynes, Kia Motors America (KMA), Social and Digital Media Manager

Rob McLoughlin, BUZZMEDIA, SVP, Consumer Insights