Kia Soul’s In My Mind Music Video Challenge with Affion Crockett, The Jabbawockeez, and What’s Up Elle

The Hamsters are BACK! Capitalizing on the popularity of the singing hamsters, Kia Soul teamed with Axwell to remix the popular song “In My Mind” and create a Music Video Challenge where users are tasked to download the MP3, create a music video, and upload it to Kia’s Youtube page for the chance to win an all-new Kia Soul!

To demo the challenge and spread maximum awareness of the contest, Buzzmedia chose three different types of talent to create their own videos and share it on their social networks. Spanning the genre of talent from comedy to dance to Youtube personalities, Buzzmedia worked with comedian Affion Crocket, America’s Best Dance Crew’s THE JABBAWOCKEEZ, and Youtube sensation What’s Up Elle to create and conceive their own videos that showcase their skills and thematically tie in to the challenge. BUZZMEDIA released all the videos on Kia’s Youtube page and promoted it through custom editorial posts on our sites such as Celebuzz, Idolator, JustJared, Buzznet, and Global Grind. Each talent promoted the videos to their Facebook and Twitter fans.

Check out the what’s going on in our talents’ minds and enter the contest at www.youtube.com/kia!

What’s Up Elle – In my Mind