To promote the “Go Forth” initiative – which is a rally cry to create positive change in the world today and taps into modern consumer sentiment that these are not easy times, but they are our times – Buzzmedia was tapped to select two emerging artists that appeal to wide demographics and showcase an ambitious mentality. Buzzmedia focused on two emerging hip-hop artists who have been making waves in the music industry for their unique looks and original styles – Australian native and Wilhemina model IGGY AZALEA and rising superstar THEOPHILUS LONDON.  Shot by Aaron Stern of A Medium Format, several locations in Manhattan and Brooklyn were selected as they were reflective to Iggy Azalea’s and Theophilus London’s daily life.  Iggy and Theophilus first Instagrammed of the photo shoots to kick off our #GoForth Instagram contest, which invites users to submit a photo depicting how they #GoForth for the chance to win Levi’s gifts.

 Iggy’s and Theophilus’ photo shoots for the Levi’s “Go Forth” initiative showcase the artists photographed in the Levi’s Fall Collection via a shoppable photo gallery, anchored on our pop site IDOLATOR so that users can purchase the clothes that Iggy and Theophilus are wearing, right from our site!  The artists’ respective sneak peeks and photo galleries have already garnered attention on multiple blogs such as Refinery 29, Vibe Vixen, and Complex and over 15,000 interactions on Instagram, Facebook, and Twitter.

You can check out Iggy’s post here and Theophilus’ photo gallery right here!

By: Kadrian Alvarenga
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