Kohl’s wanted to raise awareness and generate sales for its newest clothing line Princess Vera Wang, created and conceived by the great fashion designer herself – Vera Wang! In order to maximize its reach and truly connect with users who would identify the Kohl’s Princess Vera Wang collection, Buzzmedia tapped into its influencer network, also known as the Buzzmakers, to star in feature videos that showcase why they were born to rule their passions. From Katelyn Tarver, star of Nickelodeon’s Big Time Rush, discussing how fashion always goes hand-in-hand with her acting, to rocker Jessi Jae Joplin showcasing her musical chops as she expresses herself through color and design, to dancer Mandy Jiroux demonstrating how the right clothes help her perform on stage in front of thousands of fans, each Buzzmaker linked the strong ties between craft and self-expression through fashion. In order to centralize the campaign and allow users to check out the clothes before heading in to the store, Buzzmedia also created a custom page that housed the videos we shot as well as an interactive closet that features the Princess Vera Wang collection. Click here to check out the page and take a look at the videos below!
by Kadrian Alvarenga
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