To kick off the new Square Enix game Sleeping Dogs, Buzzmedia collaborated with Future and Square Enix to host an exclusive party on August 8, 2012 that brought the game to life!  With celebrities in attendance, gaming areas, Cantonese food, and custom Hong Kong inspired décor, guests were transported into a complete Sleeping Dogs experience.  Guests sipped on Sleeping Dogs inspired cocktails, took turns testing out the game, and danced to buttery beats by DJ Marshall Barnes and DJ Rashida at the Dim Mak Studios in Hollywood.  Buzzmedia created a highly integrated strategy to promote not only the launch party but also the game itself.  The game garnered awareness with over 350 attendees and celebrity guests like Shenae Grimes and Audrina Patridge helping launch the game.  We also ensured press coverage on multiple Buzzmedia entertainment sites such as Socialite Life and tremendous social exposure from our celebs and social influencers such as our Buzzmaker HannaBeth. Through our integrated strategy, the game is sure to become a household name among the 2.3 million followers that were exposed to our brand messaging.

by Kadrian Alvarenga
Follow Buzzmedia on Twitter! @Buzzmedia