For the Skype “Up Close” campaign, Buzzmedia’s Branded Entertainment team created a sweepstakes program in which users entered for the chance to win a Skype session with two of the hottest actors today: Pretty Little Liars’ Tyler Blackburn and 90210’s Shenae Grimes!  Through custom ad units, social media promotion, and editorial support, users were led to the Skype Custom Page where they watched awareness videos with actors that encouraged them to enter and provide details on the sweepstakes.

After receiving an overwhelming amount of entries, Tyler Blackburn and Shenae Grimes had to choose only two winners each with whom to Skype.  Buzzmedia was onset to capture the whole conversation in branded videos that showcased Skype’s unique file-sharing capabilities.  The candid and open conversations were rewarding not only for our Skype client, but also for our talent and their fans, whom Buzzmedia helped connect.  Check out the videos below and share away!

Tyler Blackburn / Skype Winner – Alanna :

Shenae Grimes / Skype Winner – Ashley:

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