In a hyper connected world, brands have never been more important. Despite all the talk about fragmentation, consumers respond to an explosion in choice by consolidating their lives and looking for experts to make recommendations about what’s important – not by stepping into the chaos stream.

Strong brands create shelter from the storm and brands that deliver relevant information in a quick and trustworthy manner are rewarded with increased engagement and loyalty.

Online, despite an ever-increasing amount of choices, research shows those consumers typically habituate to a small set of known and well-trusted brands that they visit frequently. This set of brands form a core mix and a large majority of consumption occurs within this core mix. The value of these core mix sites is derived from their content, their context and their brand voice. All of which built trust over time and repeated enjoyable visits.

Each of us knows from personal experience that strong brands form life-long connections. Increased product choice creates competition that only a strong, well-defined brand can rise above. BUZZMEDIA works with hundreds of brands that have fostered strong consumer relationships and we help those brands translate those strengths online while advising on the best ways to connect with the millennial generation.

Millennials are at a critical point in regards to brand loyalty. As millennials mature and move into different life stages, the associations that they form with brands can last a lifetime. By successfully helping consumers along their decision journey, brands can reap the rewards for decades to come.