The consumption patters that consumers exhibit online mirror those of offline media in many respects. Contrary to Chris Anderson’s theory of the ‘long tail’, hits, blockbusters and evergreen topics do no shrink in important online – they grow. Pop culture is the largest topic of conversation in the world and represents a topic that engages consumers of all ages. It’s our first truly global language – and the shared cultural experiences resonate far beyond their epicenter, be it Hollywood, New York or anywhere else.

As technology becomes more pervasive, and the boundaries between countries continue to lower, pop culture topics and stories are spreading across the world quicker than ever. Nowhere is this more evident than online

The largest topics on the web are pop culture related. Pop culture dominates social media conversations and generates memes quicker than consumers can absorb them. The stories that exist within pop culture represent an inexhaustible supply of conversation topics or areas of exploration. Over 99% of American consumers, visit an entertainment based site on a monthly basis, and that’s 15% more than keep up with general news

Consumers engage with pop culture content for many reasons, but the number one reason is enjoyment.  From Twi-hards to ‘Beliebers’ and everyone inbetween, consumers want to engage deeply in the pop culture topics they love – and marketers that recognize and reward this passion will find success online by positioning their brands with publishers who celebrate the pop culture enthusiast.