This will be the first in a series of posts outlining the pillars on which the BUZZMEDIA mission is based.

Successful marketing is a mix of art and science.  Great creative, delivered to the right audience in the right context drives results in both brand and direct response metrics. Sounds simple right? Unfortunately, it’s not. That’s why Buzzmedia developed Buzz Labs.

The goal of Buzz Labs is to educate and inform clients about the dynamics of the complex and fragmented media environment where consumers, publishers and marketers spend their days. We study consumer, market and industry dynamics, we identify consumer content consumption and device usage trends, and we measure the effectiveness of campaigns that run across Buzzmedia’s properties and events that we partner with marketers to launch.

Our mantra is ‘listen, learn, share’ and we take every element of that phrase seriously. From the rigor we apply to conducting audience analysis to the insights we deliver on a day-to-day basis, the Buzz Labs team loves digging in the data and translating our findings into insights via the stories we tell.

From Rob McLoughlin, SVP, Consumer Insight, and head of @BuzzmediaLabs

Follow us on Twitter @BuzzmediaLabs and join the conversation!