LOS ANGELES, CA (August 2, 2011): PureVolume, a category-leading website within BUZZMEDIA’s portfolio of pop culture properties known for the discovery and promotion of new music and emerging artists, along with The Coca-Cola Company’s Mello Yello, known for its great citrus taste and smooth style, announced today ticket giveaways to the official kick-off event celebrating Lollapalooza’s 20th Anniversary. The 20th Anniversary event will take place at the House of Blues in Downtown Chicago on August 4, 2011 at 8:00 PM CT and feature performances by Crystal Castles and The Naked and Famous and offer sampling opportunities of Mello Yello.
Mello Yello, one of the event sponsors, along with PureVolume will offer exclusive ticket giveaways to the sold-out event. To enter, visit PureVolume’s Must See Music at Lollapalooza and follow the instructions. Winners will be notified via email if they have won tickets to the event.
“Mello Yello has refreshed people’s thirst for more than two decades and the Lollapalooza 20th Anniversary event provides the perfect opportunity to thank our fans and celebrate together,” said Dionne Spralls, Mello Yello’s manager of smooth. “We are thrilled to provide exclusive, rock-star access to the winners of this giveaway.”
Producer Ethan Kath, lyricist and vocalist Alice Glass make up the band Crystal Castles. These Canadians are widely known for their chaotic live shows and their lo-fi home productions, which have received widespread critical acclaim. The song “Vanished” quickly became one of the biggest indie/underground hits on the hipster scene around the globe and the band is quickly approaching 1 million “likes” on Facebook. To find out more about Crystal Castles, visit www.crystalcastles.com.
The Naked and Famous, an alternative rock, industrial, and electro-pop band gained global recognition when several of their songs were featured on television cult shows like The Vampire Diaries, Chuck, Gossip Girls and Covert Affairs. These New Zealanders have amassed over 11 million views on YouTube, boast over 165,000 Facebook “likes” and will be touring through the end of November 2011. To find out more about The Naked and Famous, visit www.thenakedandfamous.com.
About PureVolume
PureVolume is a website for the discovery and promotion of new music and emerging artists. Each artist has a profile that contains basic info, updates, photos, shows and music for streaming. Artists have the option of making each of their songs available for free download. Listeners and fans also create profiles to interact with artists and each other, as well as track and share music they like. Since the site’s launch in 2003, PureVolume has been widely recognized as a premier social music site and has received praise in the New York Times, L.A. Times, Newsweek, Chicago Tribune, The Wall Street Journal and beyond. PureVolume was founded by Brett Woitunski, Mitchell Pavao and Nathan Hudson.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.