LOS ANGELES, CA – May 10, 2011 – BUZZMEDIA today announced that according to the latest comScore composition index data, 18-34 years olds are more likely to be found on BUZZMEDIA sites than on any other of the web’s one hundred largest properties, including Facebook. The company also has the 3rd highest composition index of users who are between 18-24 and 18-49. Joining Yahoo!, Facebook, AOL, Viacom and other premium brands, BUZZMEDIA continues to be one of the Top 50 U.S. Web Properties overall, according to comScore’s recent report.
As the web’s fastest growing publisher of entertainment websites, BUZZMEDIA has long been a leader in programming for young adults, operating well-loved Internet brands in music and entertainment news such as Buzznet, Stereogum, Celebuzz, The Superficial, JustJared, SocialiteLife, Idolator and many others. When it comes to comScore’s ‘Entertainment News’ publishers, BUZZMEDIA has the highest reach of users aged 12-24 than any other site in its category including AOL’s PopEater, MSN’s Wonderwall, Yahoo’s OMG!, People, TMZ and US Weekly. The company’s Entertainment division ranks 4th overall for all ages in its category alongside Yahoo!, TMZ and People, and, its Music division is the 7th largest alongside companies such as VEVO, MTV and AOL.
“Quality brands are measured on the strength of their relationships with consumers; that’s why marketers talk about brand equity in terms of awareness, loyalty and affinity,” says BUZZMEDIA’s CEO Tyler Goldman. “The comScore research further validates the incredible strength of our brands. Our audience comes back directly to our branded properties every day, multiple times a day. The data reflects that our audience knows us, loves us, and is loyal to us on a very large scale, and, when it comes to young adults, we are the market leader.”
“Our advertising business continues to double every year for the last three years thanks to our media brands’ unique ability to authentically engage audience around quality content including integrated marketing messages,” says Doug Rohrer, CRO. “Being at the top in so many categories reaffirms our leading position in pop culture and helps demonstrate our ability to deliver tremendous reach along with quality programming to our Fortune 500 marketing partners.”
About BUZZMEDIA
BUZZMEDIA is the web’s fastest growing entertainment publisher reaching more than 100M monthly pop culture, music and entertainment enthusiasts worldwide. Its influential and authentic brands afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. The company is the 4th and 7th largest Entertainment News and Music publisher on the web, respectively, is #1 in reaching P12-24, and has the highest composition of A18-34 among comScore’s Top 100 properties.
BUZZMEDIA’s more than 30 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and others which can be found by visiting www.buzz-media.com. BUZZMEDIA most recently announced the acquisition of TheFrisky, a leading women’s lifestyle and entertainment site, which it purchased from Turner Broadcasting.
For more information, visit Buzz-Media.com.