Woodland Hills, CA — December 15, 2010 – Gumiyo, a leading mobile application platform provider, announced today that it has been selected to power mobile websites for BUZZMEDIA‘s fast-growing portfolio of digital publishers, which include sites such as Celebuzz, Buzznet, TheSuperficial, SocialiteLife, Stereogum, and the official websites for Kim, Khloe and Kourtney Kardashian among others. With 22 million unique online visitors per month and 18 percent of all U.S. Internet users aged 12-24 (comScore Media Metrix, November 2010), the Gumiyo deal makes it possible for BUZZMEDIA to provide its advertisers with even more integrated cross platform sponsorship opportunities and reach of an audience whose mobile web usage far outpaces that of other age groups.
Several factors influenced BUZZMEDIA’s decision including Gumiyo’s unique abilities to import complex rich-media data sources; combine modalities such as SMS, the mobile Web and mobile apps in order to reach the widest mobile audience; and to translate online blogging and content sharing tools directly to mobile phones. In addition, Gumiyo’s proxy technology will even allow content contributors to log into personal accounts hosted within BUZZMEDIA properties.
“Ensuring our users a seamless mobile experience was critical in selecting a mobile partner,” said Jay Westlin, Executive Vice President of Business and Corporate Development, BUZZMEDIA. “Optimizing for practically every handset from Android and BlackBerry to iPhone and shoe phone is Gumiyo’s wheelhouse. That coupled with their incredible focus on technology and their robust and flexible mobile tools which allow us to customize unique programs for advertisers were the reasons we selected them.”
“We’re thrilled to be working with BUZZMEDIA whose suite of music and entertainment sites publish some of the most in-demand content on the mobile web,” says Shuki Lehavi, CEO of Gumiyo. “It’s especially excited to begin innovating with BUZZMEDIA on next-generation features and applications which involve more user generated content and crowd sourcing technology, as well as more enhanced video and photo experiences.”
About Gumiyo
Gumiyo is a mobile solutions company and provider of the Mobile Ready Platform, a flexible suite of tools and services to deliver any business to any mobile device. Gumiyo’s technology offers a scalable path for business and media customers to create private-labeled mobile solutions that work across the full spectrum of devices and that can be mass-deployed to thousands of end customers, advertisers, clients, or users. The company deeply integrates with data feeds, inventory systems, financial systems, websites, CRM and ERP systems, to create rich and useful mobile applications in any market and for any audience.
As one of the earliest entrants in the field of mobile publishing, business, and marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and strategic planning, mobile content development and monetization, and mobile execution strategies within a number of industry verticals including newspapers and media, retail automotive, real estate, retail, online advertising and marketing.
About BUZZMEDIA
BUZZMEDIA is the web’s fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions.
BUZZMEDIA’s more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit buzzmedia-inc.com.