HOLLYWOOD, CA — November 16, 2010 — BUZZMEDIA, the Web’s fastest growing entertainment publisher, today announced an exclusive multi-year partnership focused on integrated content, marketing, development and sales with Plixi (formerly TweetPhoto), a photo sharing platform for the social web. BUZZMEDIA will work with Plixi to create integrated content offerings, marketing programs and branded entertainment campaigns across multiple platforms including Plixi.com and mobile applications.
In addition, BUZZMEDIA will create a richer and more personalized user experience on Plixi by publishing timely, in-demand entertainment news stories and content from Celebuzz.com alongside photos on Plixi’s site to provide Plixi’s audience of 25 million users a deeper and more contextual experience based on the topics and celebrities they care most about. The interests of the Plixi users will also play a role in shaping special editorial content for Celebuzz.com.
With hundreds of social media savvy celebrities using the Plixi service, the two companies have also collaborated on a first-of-its-kind suite of VIP Photo Sharing Tools created specifically to give talent such as Kim Kardashian highly customized options for sharing photos via Twitter, Facebook and their own official websites. The first round of exclusive tools will be unveiled in late November and include:
· Topic Pages – By utilizing Plixi’s proprietary geo-location data and relevant key words, BUZZMEDIA will now be able to offer brands even more targeted social content channels that are based on key events, holidays, and topics such as the Academy Awards, Halloween or Harry Potter. Topic Pages will incorporate Plixi’s social content including tweets and photos in real-time, as well as BUZZMEDIA’s top-tier editorial content, creating a richer experience and giving marketers a unique ability to contextually target some of the most social content on the web. · VIP Photo Sharing Watermark – This functionality is designed to enable celebrities and brands the ability to add a watermark to their photos, allowing for greater marketing exposure and personalization.
· Automatic Upload – Celebrities, musicians and brands can now have the photos they share through Plixi automatically post to other destinations on the web important to them, such as their official websites, blogs and personal profiles on Buzznet and Celebuzz, among other sites.
· Personalization – Custom branded pages on Plixi will now give brands and talent the opportunity to visually integrate their identities onto their Plixi pages with the additions of logos, backgrounds and other visual elements.
Doug Rohrer, Chief Revenue Office of BUZZMEDIA commented, “In the rapidly growing world of social media, this partnership allows us to marry our top notch editorial programming and integrated advertising campaigns with Plixi’s hyper-viral distribution platform that extends through Twitter, Facebook and beyond, and which sees more than 300,000 photos uploaded daily on fast trending entertainment topics.”
“We tapped BUZZMEDIA because we were impressed with the unparalleled creativity of their Editorial, Integrated Marketing and Advertising Sales groups,” said Sean Callahan, CEO and Co-founder at Plixi. “The company is constantly innovating the programming they deliver to users and advertisers alike.”
Tags: buzzmedia, celebrities, photo sharing, plixi